District Event Marketing Manager

$70,000 - $70,000/Yr

Leaf At Home LTD - Farmington Hills, MI

Full-time - Mid Level

Farmington Hills, MI

101-250 employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The District Event Marketing Manager at Leaf Home is responsible for leading a team of Event Marketers to enhance brand awareness and generate sales leads through various events. This role involves recruiting, training, and managing the team, as well as overseeing event planning, budgeting, and execution to ensure successful marketing initiatives within the designated district.

Responsibilities

• Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow-up.
• Identify, schedule, and plan event calendar for team of Event Marketers in the assigned district.
• Manage budgeting and staffing for identified local events.
• Attend trade shows, home shows, fairs, festivals, and community events to generate new sales leads.
• Manage event marketing material and equipment set up and tear down.
• Collaborate with local Operations and Installation Managers to grow brand presence in the local market.
• Recruit, hire, train, and develop Event Marketers, creating accountability through established goals and KPIs.
• Develop timelines, organizational plans, and internal communications for cohesiveness across the organization.
• Track and report event metrics to evaluate performance and ROI of events.
• Exceed sales lead quotas based on established KPIs.

Requirements

• Bachelor's degree preferred or equivalent combination of education, training, and experience.
• 2+ years in a managerial position.
• Strong recruiting and training skills.
• Experience with large-scale budgeting and planning.
• Excellent written and verbal communication skills.
• Self-starter with the ability to manage and develop others.
• Ability to handle multiple priorities at one time.
• Strong planning and organizational skills.
• Knowledge of current best practices and new strategies for event marketing.
• Ability to work evenings and/or weekends for pre-scheduled events.
• Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
• Must hold a valid driver's license and have reliable transportation.

Nice-to-haves

• Experience in lead generation and/or experiential marketing.
• Previous management position(s) in Direct-to-Consumer marketing.
• Experience in multi-unit management.
• Previous experience in home improvement event marketing.

Benefits

• Paid parental leave
• Health insurance
• Dental insurance
• Paid time off
• Parental leave
• Employee assistance program
• Vision insurance
• 401(k) matching
• Employee discount
• Gym membership