Editor, This is Alabama

About the position

Lead the dynamic voice of Alabama Media Group's flagship lifestyle brand, This Is Alabama (TIA). We are seeking a strategic, creative leader who will shape the TIA brand narrative across digital platforms while driving community engagement and revenue growth. The ideal candidate combines marketing savvy with authentic storytelling abilities and a deep love for Alabama culture.

Responsibilities

• Lead local market brand strategy and growth initiatives, collaborating with marketing and sales teams to develop compelling partnership opportunities.
• Drive engagement through multi-platform content strategy, including management of social media channels, newsletters, and community events.
• Responsible to contribute to new business revenue increases by actively participating in stages of the sales process.
• Manage projects involving developing new business leads and business with our sales teams, managing client success and ensuring editorial brand success with a robust audience.
• Generate original content weekly while maintaining an editorial calendar and sponsored content obligations.
• Analyze and report on editorial and social media performance metrics to optimize content strategy and demonstrate ROI to stakeholders.
• Regularly measure and review the effectiveness of partnerships. As necessary, recommend enhancements or adjustments to underperforming initiatives.
• Represent the brand in the community.
• Oversee work of freelance writers and meet with clients to execute written branded content strategy.
• Manage the program of editorial, client deliverables and relationships with content, marketing, sales and the clients.

Requirements

• 5+ years of experience in brand management, content marketing, or digital media.
• Proven record of growing audience engagement across social platforms.
• Superior writing and public speaking abilities.
• Deep understanding of Alabama's culture, communities, and business landscape.
• Experience with analytics tools and data-driven decision making.
• Demonstrated project management skills and ability to meet deadlines.
• Track record of successful stakeholder management.
• Maintain high standards of factual accuracy and intellectual integrity.

Benefits

• Base salary range of $85,000 to $95,000 per year.