Email Marketing Manager

$110,000 - $120,000/Yr

ByHeart - New York, NY

posted 23 days ago

Full-time - Mid Level
New York, NY
251-500 employees
Professional, Scientific, and Technical Services

About the position

ByHeart is an infant nutrition company dedicated to delivering real innovation for babies and parents. Our mission is to create the best formula in the world, informed by the latest breast milk science and uncompromising quality standards. We launched our Whole Nutrition Infant Formula in March 2022, becoming the first new U.S. infant formula manufacturer in 15 years. We are proud to be the only U.S.-made infant formula to use organic, grass-fed whole milk and the first to add key proteins found in breast milk to our ingredients. Our groundbreaking clinical trial has proven our formula's benefits, including less spit up and easier digestion. With over $250M in funding, we are committed to shifting the industry forward and building a future where all parents feel amazing about feeding their babies. We are seeking a results-driven Email Marketing Manager to oversee our lifecycle, retention, and email acquisition campaigns. The ideal candidate will have hands-on experience with leading ESP platforms and a proven track record of driving customer engagement through thoughtful execution and data-driven decision-making. This role reports to the Senior Director of Retention, CRM & Loyalty and is based in a hybrid model in New York, NY, with an ASAP start date.

Responsibilities

  • Plan, build, and execute email marketing campaigns in Klaviyo, ensuring timely delivery, segmentation accuracy, and alignment with brand guidelines.
  • Optimize email flows, including welcome sequences, post-purchase follow-ups, and re-engagement campaigns.
  • Develop and own A/B testing to refine subject lines, creative assets, and timing strategies.
  • Track, analyze, and report on email and SMS performance metrics.
  • Use data-driven insights to evaluate campaign success and identify opportunities for improvement.
  • Create dashboards and regular reporting for cross-functional teams to illustrate campaign impact and trends.
  • Leverage data to create targeted customer segments and enhance personalization strategies.
  • Monitor campaign performance and analyze key metrics to inform future initiatives.
  • Manage and maintain email and SMS marketing platforms, ensuring seamless integrations with CRM and e-commerce tools.
  • Create and implement email pop-ups, banners, and other customer acquisition features on the website.
  • Work with third-party vendors to troubleshoot platform issues or deploy new features.
  • Coordinate cross-functional projects that improve customer experience and optimize digital touchpoints.

Requirements

  • 3-5 years of experience managing email marketing campaigns, with a strong preference for experience in Klaviyo.
  • Familiarity with top SMS platforms such as Attentive, Postscript, or similar tools.
  • Experience managing email platform operations, and handling CMS adjustments.
  • Strong understanding of email design principles, deliverability best practices, and compliance regulations like CAN-SPAM and GDPR.
  • Exceptional organizational skills with the ability to manage multiple projects simultaneously.
  • Strong written communication skills and obsessively detail oriented.

Nice-to-haves

  • Experience in High-Growth Startups: Proven ability to work in a fast-paced, rapidly scaling organization and adapt to evolving needs.
  • Retention Platform Expertise: Hands-on experience evaluating, implementing, and optimizing retention and engagement tools.
  • Experience with email capture for acquisition growth.
  • Email Best Practices Knowledge: Deep understanding of industry standards for email and SMS, including deliverability, segmentation, and compliance.
  • Analytical Mindset: Ability to interpret campaign performance data and identify actionable insights.
  • Collaborative Approach: Excellent communication skills and the ability to work effectively across teams.
  • Experience in e-commerce or DTC and subscription business is a plus.

Benefits

  • Health insurance for the whole family: medical, dental, & vision insurance covered 100%, with 90% coverage for your family.
  • Flexible paid time off: plus 12+ company holidays, and 2 floating holidays to use at your discretion!
  • 16-weeks of fully-paid parental leave and new parent support: free 1-year supply of formula, cozy feeding suites, and paid pumping time.
  • Up to 6% 401(k) Match to help you plan for your future.
  • Company equity for every employee: because when we succeed, we succeed together!
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