Email Marketing Manager

About the position

At FloSports, we're transforming the way fans experience sports, delivering unparalleled live streaming and on-demand access to the world's most exciting events. As we continue to grow, we're looking for a detail-oriented and execution-focused Email Marketing Manager to join our Lifecycle Marketing team onsite in our Austin office. In this role, you'll be responsible for the hands-on execution of targeted email campaigns within Iterable, ensuring a seamless and engaging experience across multiple lifecycle stages. Success in this role requires strong attention to detail, the ability to juggle multiple deadlines, and a data-driven mindset. You'll be responsible for building, launching, and reporting on high-volume email campaigns, optimizing audience segmentation, and maintaining deliverability best practices. While some strategic input is involved, this is primarily an execution-focused role that requires precision, problem-solving skills, and adaptability in a fast-paced environment. The ideal candidate has direct, hands-on experience with Iterable (or a similar ESP), an interest in lifecycle marketing, and a passion for sports. If you thrive on managing multiple campaigns, meeting tight deadlines, and ensuring every detail is executed flawlessly, we want to hear from you!

Responsibilities

• Build, test, and deploy email campaigns within Iterable, ensuring accurate setup, proper audience targeting, and on-time delivery.
• Implement and manage audience segments to optimize targeting, engagement, and conversion while ensuring campaign accuracy.
• Work closely with the Senior Lifecycle Managers to execute and refine email strategies that drive subscriber acquisition, engagement, and retention.
• Generate weekly and monthly reports on key metrics such as open rates, click-through rates, and conversions, providing actionable insights for optimization.
• Monitor campaign performance and make real-time adjustments to improve deliverability, engagement, and conversion rates.
• Coordinate with integrated marketing, content, and design teams to ensure cohesive messaging in the email channel.
• Execute A/B tests on subject lines, content, and send times, track performance, and recommend optimizations based on data insights.
• Identify and resolve email formatting, deliverability, and tracking issues to ensure flawless execution.
• Stay current with email marketing trends, Iterable features, and sports streaming industry insights to enhance execution and performance.

Requirements

• 3-5 years of hands-on experience in email marketing, with a strong focus on building, launching, and optimizing campaigns in Iterable (or a similar ESP).
• Proficiency in HTML/CSS for email and experience building, troubleshooting, and optimizing mobile-responsive email templates.
• Good understanding of email marketing best practices, including segmentation, personalization, deliverability, and A/B testing.
• Strong analytical skills with the ability to track performance, interpret data, and adjust campaigns to improve engagement and conversions.
• Highly organized, detail-oriented, and thorough, with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Must be local to Austin, TX, or willing to relocate.

Nice-to-haves

• Advanced proficiency in Iterable, including experience with integrations, APIs, and data feeds to optimize campaign execution.
• Experience managing automated workflows (e.g., welcome flows, re-engagement, and promotional campaigns) in Iterable (or a similar ESP).
• Experience in streaming, or in subscription-based services, with a basic understanding of customer retention, churn reduction, and reactivation strategies.
• Passion for sports, with the ability to translate that enthusiasm into engaging email marketing campaigns.

Benefits

• Recognized three years in a row as a Top Workplace by the Austin-American Statesman
• Annual equity awards for all top performers
• Competitive and comprehensive medical, dental and vision plans
• Peace of mind through company-paid short-term disability, long-term disability and life insurance
• Generous 401(K) company match vested immediately
• Progressive parental leave policies
• Flexible paid time off
• Hack-a-thons and a full calendar of team-building and social events
• Company donation to youth teams and leagues that our employees coach
• Stocked snack bar, catered lunch and breakfast tacos every week