Email Marketing Specialist

About the position

The Digital Communications Specialist will help lead our efforts to develop a digital communications program that includes email, SMS, push notification and other opportunities to market to customers via multiple communication channels.

Responsibilities

• Drives interactive and innovative communications across online and mobile channels that support the company's marketing efforts
• Develops and maintains best-in-class email marketing programs
• Develops a long-term strategy to re-activate dormant email addresses
• Continues to find ways to grow and improve the performance of the one-to-one program
• Manages email campaigns from start to finish (scheduling, project management, coding, testing, deployment); while working with various stakeholders (graphic designers, marketing and merchandising specialists, copywriters, etc.) to drive each email from ideation to completion.
• Analyzes the layout, graphics, text links and all other aspects of the emails to maximize the sales potential.
• Works across the Bass Pro Shops and Cabela's network to implement, execute and analyze email campaigns in order to increase customer retention and generate loyalty, particularly with our proprietary brands (i.e. Bass Pro Shops, Cabela's, RedHead, Ascend, World Wide Sportsman, etc.) through all sales channels (i.e. internet, catalog and retail).
• Works with IT and the Contact Center to develop order related emails and other communications
• Assists with the SMS program and push notification program as new marketing channels of communication for customers
• Assists in the development of short- and long-term customer data analysis plans; lead implementation of those plans to improve the performance of our digital communication strategies
• Integrates findings with market research department to maximize customer learning, acquisition and retention. Creates initial, and optimize, consumer segmentation scheme.
• Works with the business and technical teams in determining and implementing innovative solutions that meet business objectives
• Work with our retail stores to implement communication between specific stores and their customers
• Leverages new technologies to contact customers
• ALL OTHER DUTIES AS ASSIGNED

Requirements

• Background in Marketing, Mass Communications, or Public Relations
• Experience with email marketing, SMS, or push notification messaging preferred
• Experience with Adobe Suite (Photoshop, Dreamweaver, and Illustrator) a plus.
• Experience with HTML and/or CSS
• Experience in database marketing and be grounded in segmentation, customer loyalty programs, email campaigns and data mining.

Nice-to-haves

• Excellent communication and project management skills required
• Good data evaluation skills with the ability to extract and interpret data from various sources to offer creative marketing and product solutions, and to solve complex issues
• Basic knowledge of direct response/database marketing, customer relationship management, customer lifetime value, consumer behavior and motivation
• Ability to multi-task and be flexible

Benefits

• Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!