Email Specialist

Full-time - Entry Level

Orlando, FL

Administrative and Support Services

About the position

The Email Specialist position at Kforce in Orlando, FL is a hybrid role focused on the development and execution of HTML email campaigns. The specialist will be responsible for coding, producing, and troubleshooting email campaigns while ensuring a consistent experience across various email clients and devices. This role requires collaboration with digital marketing and social media teams to support brand and marketing initiatives through email channels.

Responsibilities

• Responsible for the coding, producing, proofing, testing, and troubleshooting HTML email campaigns
• Produces optimized and responsive HTML emails and ensures a consistent email experience across all email clients and devices
• Understand industry best practices related to email development and deployment
• Convert client-provided assets (PSD/HTML/Images/wireframes) into fully responsive emails
• Work with leads to implement best practices and department processes
• Works closely with Digital Marketing & Social Media teams to support the execution of brand and marketing campaigns and creative deliverables through email channels
• Ensure delivery of a strong digital impact through creative design and compatibility
• Demonstrates project management skills by seeing projects through completion
• Collaborates with cross-functional creative brand team(s) as needed
• Understand and enforce the brand guidelines for assigned work
• Comfortably handle change requests and provide quick and efficient solutions
• Proactively provide ideas and solutions towards the improvement of the process and the business
• Active participation in brainstorming and ideation

Requirements

• Bachelor's degree in Graphic Design, Website Design, Marketing, Computer Science or related field
• 3 years of experience in email, brand and digital design
• Ability to self-manage time and meet expected deadlines, completing work on time and within the hours allocated
• Ability to coordinate, prioritize, and accomplish multiple tasks in a fast-paced atmosphere with minimal supervision
• Solid grasp of web design principles and an understanding of front-end web and design framework technologies
• Expert knowledge of HTML, CSS and email best practices
• Experience with modular email development in Salesforce Marketing Cloud or a similar email marketing platform
• Proficiency in Photoshop, Illustrator, inVision, XD/Sketch or related prototyping tools
• Knowledge of email marketing systems and workflow tools
• Familiarity with CAN-SPAM, GDPR, and other email compliance regulations
• Experience in rendering and testing across email clients and devices through Litmus or a similar email rendering tool
• Knowledge of marketing, advertising and digital experiences
• Extreme attention to detail
• Extensive experience and proficiency in HTML, CSS, and modular email development in an email marketing system
• Working knowledge of JavaScript, jQuery, and AMPscript is a plus

Nice-to-haves

• Working knowledge of JavaScript, jQuery, and AMPscript is a plus

Benefits

• Medical, dental, and vision insurance
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• 401(k) plan
• Life insurance
• Disability insurance
• Paid time off for salaried personnel
• Paid sick leave for hourly employees on Service Contract Act projects