Event Content Strategist

Hybrid - Bangalore, IN

Professional, Scientific, and Technical Services

About the position

This position is responsible for crafting and executing a content strategy for our most important proprietary and third-party events. The position requires individuals to work collaboratively across the company to articulate a narrative and positioning that aligns audience imperatives and IBM go to market strategy into a compelling and cohesive story. The Event Content Strategist will then work with a variety of stakeholders to translate this narrative into powerful stories bring to life that narrative at our events.

Responsibilities

• Craft and execute a content strategy for proprietary and third-party events.
• Collaborate across the company to articulate a narrative and positioning.
• Align audience imperatives with IBM's go to market strategy.
• Translate narratives into powerful stories for events.

Requirements

• Bachelor's Degree
• Strong storytelling and writing skills
• Background in content strategy and pulling together strong, compelling content / story frameworks
• Strong stakeholder management and collaboration skills
• Strong project management skills; being able to manage multiple processes and deadlines
• Strong communication skills

Nice-to-haves

• Master's Degree
• A deep understanding of the enterprise technology space (AI, cloud, IT automation, etc.)
• A background in marketing content, strategy consulting or journalism
• Comfort with working in ambiguous and highly dynamic environment
• Strong abilities around synthesizing complex ideas visually (e.g. via Power Point slides)