IBMposted 8 days ago
Hybrid - Bangalore, IN
Professional, Scientific, and Technical Services

About the position

This position is responsible for crafting and executing a content strategy for our most important proprietary and third-party events. The position requires individuals to work collaboratively across the company to articulate a narrative and positioning that aligns audience imperatives and IBM go to market strategy into a compelling and cohesive story. The Event Content Strategist will then work with a variety of stakeholders to translate this narrative into powerful stories bring to life that narrative at our events.

Responsibilities

  • Craft and execute a content strategy for proprietary and third-party events.
  • Collaborate across the company to articulate a narrative and positioning.
  • Align audience imperatives with IBM's go to market strategy.
  • Translate narratives into powerful stories for events.

Requirements

  • Bachelor's Degree
  • Strong storytelling and writing skills
  • Background in content strategy and pulling together strong, compelling content / story frameworks
  • Strong stakeholder management and collaboration skills
  • Strong project management skills; being able to manage multiple processes and deadlines
  • Strong communication skills

Nice-to-haves

  • Master's Degree
  • A deep understanding of the enterprise technology space (AI, cloud, IT automation, etc.)
  • A background in marketing content, strategy consulting or journalism
  • Comfort with working in ambiguous and highly dynamic environment
  • Strong abilities around synthesizing complex ideas visually (e.g. via Power Point slides)
Hard Skills
Artificial Intelligence
1
Cloud-To-Cloud
1
Digital Transformation
1
IBM Optim
1
Marketing Communications
1
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Soft Skills
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