Event Marketing Manager

Campusesp - Philadelphia, PA

Full-time - Mid Level

Philadelphia, PA

Publishing Industries

About the position

The position is focused on managing and executing events that drive engagement and generate leads for the company. The ideal candidate will take ownership of the event strategy, working collaboratively across departments to create impactful experiences that resonate with both prospects and current customers. This role requires a proactive approach to problem-solving and a commitment to delivering measurable results.

Responsibilities

• Help develop the strategy for the trade show calendar, collaborating with Sales, Customer Success, and Account Management on messaging and collateral.
• Create and execute promotional activities in advance of events to generate interest and book meetings.
• Coordinate the logistics of each event, including production, setup and strike schedules, venue arrangements, booth activations, agendas, transportation, and attendee management.
• Manage event staffing and day-of engagement strategy, including working with customers on session proposals and execution.
• Analyze and communicate show and program effectiveness to stakeholders, developing ways to learn from experiments to constantly improve.
• Build and maintain relationships with relevant partners, associations, and organizations.
• Assist with the planning and execution of additional customer and internal events, including the user conference and annual company offsite.

Requirements

• 5+ years experience in marketing and events management
• 3+ years experience in start-ups and/or SaaS
• Excellent communication skills and an ability to build relationships
• Strong interpersonal skills
• Stellar time management and organization skills
• Desire and drive to own projects from start to finish, including the results
• Understanding of lead generation and pipeline processes
• Ability to work in a fast-paced team environment
• Bachelor's Degree required

Nice-to-haves

• HubSpot experience desired