Event Marketing Manager

About the position

Clear Capital is looking for an Event Marketing Manager, responsible for planning and executing all of our trade shows (exhibitions and attendance-only events), webinars, and company events. As the event marketing manager you will oversee all event activity; responsible for managing the full spectrum of events from research and conception to budget reconciliation and ROI tracking as well as aligning all aspects with marketing strategy and business goals. Your experience in digital marketing strategies will be key to your success. This role will report to Clear Capital’s Director of Marketing.

Responsibilities

• Event Marketing — You'll be a trusted resource for planning and executing sponsored and hosted events throughout the year, both in-person and virtual.
• Effectively manage projects for the entire event process from initial planning, logistics, to execution on the ground, and post-event reporting for exhibitions and attendance-only events.
• Travel up to 20-25% to oversee all onsite logistics and execution of exhibitions.
• Work closely with external vendors and suppliers, developing strong partnerships.
• Own the creation and management of event assets and collateral to establish brand awareness at events.
• Work with the marketing team to plan and execute the pre-, during, and post-event nurture and engagement programs.
• Collaborate closely with Sales, Customer Success, Product and Marketing teams to ensure each event successfully meets the needs of the business.
• Manage project timelines for internal teams, such as digital marketing and creative assets.
• Own event marketing execution — Manage all day-to-day event management processes and tools to optimize the Demand Gen function and spearhead continuous improvements in our event marketing efforts.
• Lead the strategic planning of the annual and quarterly events calendar and budget, including preparing presentations to the executive team.
• Own the execution of Clear Capital’s event strategy and sponsorship program in its entirety, covering hosted events and industry/association sponsorships.
• Drive results and ROI — Monitor and measure the success of all events programs and evaluate results against organizational goals.
• Create reports to measure event effectiveness (including event budgets and performance) and identify areas for improvement.
• Develop and manage an event ROI process using Salesforce, so that events are proven to directly impact the sales process and the loop is continuously closed.
• Provide post-project summary reporting, including (but not limited to) key takeaways, metrics, KPIs.
• Support the People Team with logistics for company events and customer visits.
• Other duties as assigned.

Requirements

• BA/BS degree preferably in Marketing.
• Desired 3-5 years, with a minimum of 3 years experience, dedicated in event marketing both live and virtual, ideally for a technology company.
• Hands-on experience as a producer with a solid background in events strategy, events production, and creative executions.
• Impeccable project management skills — must be organized, extremely detail-oriented, and able to prioritize and juggle/meet multiple deadlines.
• Knowledge of event marketing, marketing automation, and CRM systems, preferably Salesforce and HubSpot.
• Excellent relationship-building skills, including a team-oriented, positive approach.
• Comfortable rolling up your sleeves and working in a fast-paced environment where flexibility is required.
• Excellence in written communications, project management, and time management.

Benefits

• Competitive compensation and immediate contribution!
• Inclusive benefits package offerings 401k plans and customizable benefits including dental, vision, medical, etc. for you and your dependents.
• An innovative culture that understands the importance of quality of work over quantity.
• Company-supported and employee-driven ambassador groups that promote diversity, working on a hybrid schedule and philanthropy.
• Learning and development programs to help advance your career and personal growth.