Event Marketing Manager

$70,000 - $75,000/Yr

Arizona State University - Tempe, AZ

Part-time,Full-time - Mid Level

Tempe, AZ

10,001+ employees

Educational Services

About the position

The Event Marketing Manager at Arizona State University (ASU) is responsible for leading the strategy, planning, and execution of impactful events that enhance brand visibility, generate leads, and support revenue growth. This role involves creating events that align with business objectives and deliver measurable ROI, while also establishing the event marketing function within the Learning Enterprise. As the first Event Marketing Manager, the individual will have the opportunity to build and manage a high-performance team in the future.

Responsibilities

• Develop and execute an annual event strategy, including a calendar of major and smaller events tailored to target audiences.
• Increase lead generation by 25% from event participation through targeted campaigns and effective follow-up processes.
• Manage event budgets to ensure timely execution and a 2X ROI, optimizing vendor relationships and logistics.
• Collaborate with business development teams to ensure a 4X conversion from event leads, creating personalized experiences for key prospects.
• Establish and strengthen key industry partnerships to co-host events and expand reach.

Requirements

• Bachelor's degree in a related field.
• Five years of administrative or coordinating experience, including three years of supervisory experience.
• Experience with B2B event marketing.
• Knowledge of budgeting, finance, and management principles.
• Ability to develop event strategies that align with business goals.
• Proven project management skills to handle multiple complex projects.
• Strong interpersonal skills for effective collaboration across departments.
• Effective communication skills for crafting compelling event content.
• Strong analytical skills to measure event outcomes and optimize performance.
• Creativity and innovation in delivering engaging event experiences.

Nice-to-haves

• Experience in strategic thinking and project management.
• Ability to think outside the box for innovative event solutions.

Benefits

• Relocation assistance