Event Marketing Manager

$61,921 - $65,858/Yr

Wonder Services - Las Vegas, NV

Full-time - Mid Level

Remote - Las Vegas, NV

About the position

The Event Marketing Manager at Wonder Services is responsible for creating, managing, and executing high-level events that align with the company's brand and engage the target audience. This role involves developing a comprehensive event marketing strategy, overseeing logistics, and collaborating with various teams to ensure successful event execution and marketing channel strategies.

Responsibilities

• Develop, coordinate, and execute a comprehensive event marketing strategy that encompasses participation in conferences, trade shows, industry events, networking sessions, and hosting exclusive events.
• Oversee all event logistics, vendor management, event timelines, budget, tracking, related travel and venue selection.
• Maximize webinar impact by organizing and managing webinars that drive reach, engagement, and conversion for sales.
• Collaborate with content and design teams to create compelling event promotional materials, giveaways, and on-site collateral.
• Develop and coordinate pre-event, in-event, and post-event demand strategies to ensure that all events generate high-quality awareness and pipeline.
• Partner with sales and marketing teams to align on event goals, messaging, and follow-up strategies.
• Ensure a smooth transition from event attendance to lead follow-up by working closely with the sales team on outreach strategies.
• Develop and implement cutting-edge metrics to measure event success, focusing on creating benchmarks that address common industry challenges in event marketing.
• Stay up-to-date with industry trends and best practices to continuously improve the quality and effectiveness of events.
• Develop and execute the company's overall marketing channel strategy, including social media platforms.

Requirements

• 3-5 years of experience in event management and overseeing marketing channel strategies.
• Experience managing events and aligning demand strategies around them.
• Familiarity with CRM systems, marketing automation tools, and social media platforms.
• Data-driven mindset with the ability to measure event and content success based on KPIs, including demand and conversions.
• Strategic thinker who is obsessed with growing Sales MQLs.
• Ability to work cross-functionally and manage external vendor relationships.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Nice-to-haves

• Experience at an event planning agency or startup.
• Additional marketing skills beyond event management.

Benefits

• Flexible schedule