Events Marketing Manager

$115,000 - $150,000/Yr

Adyen

Full-time - Mid Level

Remote

Publishing Industries

About the position

The Events Marketing Manager at Adyen is responsible for driving impactful acquisition strategies for the Unified Commerce business in North America. This role involves planning, executing, and optimizing events programs to acquire new customers and generate results through the marketing funnel. The position requires collaboration with various teams, including Sales and Marketing, to ensure successful event execution and stakeholder management.

Responsibilities

• Drive collaboration across the commercial organization and integrate events into effective customer acquisition programs.
• Own the execution of industry conferences from planning to reporting.
• Strategically scale event presence to meet objectives.
• Plan and manage integrated marketing programs, including invitation and follow-up tactics.
• Prepare target lists and incorporate ABM tactics in coordination with commercial teams.
• Develop creative assets and leverage marketing automation and CRM functionalities for events.
• Regularly evaluate event effectiveness based on revenue impact and attendee satisfaction.

Requirements

• 4+ years of experience in an event marketing role.
• B2B SaaS marketing experience is required.
• Strong background in event marketing with an integrated approach.
• Experience across a wide range of event formats is required.
• Proven experience delivering creative and successful events that meet set objectives.
• Fluent spoken and written English is required.
• Ability to travel domestically and internationally 25%+.

Benefits

• Competitive salary range of $115,000 - $150,000.
• Opportunities for career growth and development.
• Diversity, Equity, and Inclusion initiatives.