Events Marketing Manager

$115,000 - $150,000/Yr

Adyen - San Francisco, CA

Full-time - Mid Level

Remote - San Francisco, CA

Publishing Industries

About the position

The Events Marketing Manager for Unified Commerce at Adyen is responsible for driving impactful acquisition strategies within the North America market. This role involves planning, executing, and optimizing industry and owned events to acquire new customers and generate results through the sales funnel. The position requires collaboration with various teams, including Sales, SDR, and Marketing, to develop integrated marketing programs that align with business goals.

Responsibilities

• Drive collaboration across the commercial organization and integrate events into effective customer acquisition programs.
• Own the execution of industry conferences from planning to reporting.
• Strategically scale event presence to meet objectives.
• Plan and manage integrated marketing programs, including invitation and follow-up tactics.
• Prepare target lists, incorporate ABM tactics, and coordinate with commercial teams.
• Develop creative assets and leverage marketing automation and CRM functionalities.
• Brief and implement event assets in alignment with marketing goals.
• Regularly evaluate event effectiveness based on revenue impact and attendee satisfaction.

Requirements

• 4+ years of experience in an event marketing role.
• B2B SaaS marketing experience is required.
• Strong background in event marketing with an integrated approach.
• Experience across a wide range of event formats is required.
• Proven experience delivering creative and successful events that meet set objectives.
• Ability to thrive in a fast-paced environment and drive results through collaboration.
• Balance between strategic and hands-on execution.
• Self-starting and self-motivated with multitasking abilities.
• Fluent spoken and written English is required.
• Ability to travel domestically and internationally 25%+.

Benefits

• Competitive salary range of $115,000 - $150,000.
• Opportunities for career growth and development.
• Diversity, Equity, and Inclusion initiatives.
• Office-first collaboration environment.