The position requires comprehensive knowledge of market position, banquet and food and beverage revenues, pricing and rate structures, sales strategies, yield management, booking trends, and future hotel planning. The individual will work closely with clients to develop all details of banquet functions and must be fully knowledgeable of competitive markets outside the area. Additionally, the candidate should understand the capabilities and limitations of the hotel and departments that may impact sales strategies. Following sales policies and procedures as developed in the annual marketing plan is essential. The role involves making personal sales calls, conducting site tours for potential clients, and maintaining professionalism in problem situations. Detailed records of discussions with guests, including all meeting setups and food and beverage details, must be maintained. The position also requires upselling to improve revenue generation on property, attending trade shows and local events for networking, and developing creative marketing techniques. Achieving and exceeding individual and team annual goals as established by the annual marketing plan is a key responsibility. The candidate should be knowledgeable of the role of rooms merchandising as it pertains to overall revenue and periodically evaluate, assess, and revise the parameters of the program. Achieving budgeted revenues and expenses and maximizing profitability related to the sales department is crucial. The individual will also maintain correct procedures for credit control, financial transactions, and security of financial assets, and respond to and resolve guest requests, complaints, or questions in a courteous and timely manner. Proficiency in using various office and sales software is required.
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