Fashion Copywriter

$70,000 - $80,000/Yr

Donna Karan - New York, NY

Full-time - Entry Level

New York, NY

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Fashion Copywriter role at AM Retail Group is designed for a creative individual with a passion for fashion and exceptional writing skills. This position involves crafting engaging and persuasive copy that resonates with the target audience and reflects the brand's identity. The copywriter will collaborate with marketing, design, and e-commerce teams to develop product descriptions, promotional materials, and editorial content, ensuring consistency in voice and messaging across all channels. The role requires an understanding of current fashion trends and consumer behavior to create compelling narratives that inspire and engage fashion lovers.

Responsibilities

• Create compelling product descriptions that highlight features and benefits of our clothing and accessories
• Ensure copy is optimized for SEO
• Write engaging blog posts and articles related to fashion trends and lifestyle topics
• Collaborate with marketing and design teams to develop copy for promotional campaigns
• Ensure that all written content aligns with brand voice and style guidelines
• Conduct research on industry trends, keywords and consumer preferences to inform content decisions
• Edit and proofread copy to maintain high standards of quality and accuracy
• Assist in the development of social media content that captures audience attention and encourages interaction

Requirements

• Bachelor's Degree or higher required, or combination of relevant education, experience, and training
• Proven experience as a copywriter, preferably in the fashion industry
• Excellent writing, editing, and proofreading skills
• Strong understanding of fashion trends and consumer behavior
• Ability to work collaboratively within a team environment
• Creative thinking and passion for storytelling
• Excellent time management skills and ability to handle multiple projects
• Familiarity with SEO best practices and digital marketing strategies
• Experience with Shopify a plus

Nice-to-haves

• Experience with Shopify

Benefits

• Employee discounts on all fashion products
• Opportunities for professional development and growth
• Collaborative and creative work environment with a passionate team