Field Marketing - Associate Manager / Manager

Full-time - Mid Level

Remote - Austin, TX

Professional, Scientific, and Technical Services

About the position

Veeva Systems is seeking an Associate Manager/Manager of Marketing Programs/Field Marketing to lead eTMF and Study Training field marketing in the US. This role offers an opportunity to contribute to a high-caliber team in a fast-growing SaaS company, focusing on communications, demand generation, events, and digital marketing. The ideal candidate will be results-driven and thrive in a dynamic environment, making a significant impact across various marketing initiatives.

Responsibilities

• Drive the development and execution of integrated field marketing plans for Vault eTMF and Study Training, including customer and prospect communications, event and webinar execution, and customer conference support.
• Lead and support a broad mix of marketing programs across channels.
• Coordinate with internal teams such as product marketing, creative services, sales, strategy, marketing operations, content, product, customer success, public relations, and digital to manage field marketing program components.
• Manage program logistics, execution, and measurement for webinars and customer meetings.
• Help organize and coordinate Veeva and industry events, including logistics, contract negotiations, internal and external communications, speaker management, event app management, and reporting.
• Build and maintain complete, accurate contact lists for marketing and sales; drive engagement through database nurture.
• Support the execution and optimization of outreach programs to engage current and prospective customers.
• Own weekly and monthly marketing program reporting and metrics (events, campaigns, etc.).
• Budget planning and management.

Requirements

• 3+ years of B2B enterprise software or high growth SaaS startup marketing experience.
• Exceptional communication, writing, and organizational skills.
• Ability to work and communicate with all levels in the organization.
• Well organized with very high attention to detail and strong project management.
• Expert in Microsoft Word, PowerPoint, Excel, and Google applications.
• Self-directed and able to manage multiple projects under aggressive timelines and expectations.
• Proficient in writing for demand (email, LinkedIn, etc.).
• Working knowledge of marketing automation platform experience (Marketo).
• Growth minded and a team player with a positive attitude.

Nice-to-haves

• Experience in a high-growth software or technology company.

Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program