Field Marketing Manager (Universal Robots, Novi MI / N. Reading MA)

About the position

At Universal Robots, part of Teradyne Inc., our vision is to create a world where people work with robots, not like robots. As the market leader with 75,000+ collaborative robots (cobots) already installed worldwide, we’re well on the way to achieving it. We employ 1000+ people in offices across North America, South America, Europe, and Asia and we’re growing all the time. Our team is made up of smart, creative people working at the forefront of automation. Together we find innovative solutions to some of the most important manufacturing issues facing businesses today. We dare to do what others find impossible - working with advanced technologies to change the way businesses operate. If you’re looking to build your career with a ground-breaking technology company in a dynamic environment with career advancement, UR is the place for you.

Responsibilities

• Execution of integrated marketing campaigns to drive pipeline growth, including digital campaigns, ABM programs, and content-driven initiatives tailored to the US market.
• Work closely with our OEMs, integrators, distributors, and strategic partners to co-develop and execute joint marketing initiatives that strengthen partnerships and expand market reach.
• Plan, execute, and optimize events of all sizes—from high-touch executive roundtables and partner summits to large-scale industry exhibitions and trade shows.
• Adapt AMERICAS/Global marketing strategies to resonate with local audiences, ensuring messaging, content, and outreach/activation efforts are culturally relevant and effective.
• Provide the local sales team with marketing support, including campaign assets, content, and lead follow-up strategies to accelerate the buyer journey.
• Measure the success of marketing activities, track KPIs, and optimize programs based on data-driven insights to maximize ROI.
• Manage the local marketing budget, ensuring efficient allocation of resources to drive the highest impact.

Requirements

• 7+ years of field marketing experience in B2B technology, SaaS, or a related industry.
• Proven ability to execute successful demand generation campaigns and events that contribute to pipeline growth.
• Experience working with partner and channel ecosystems, preferably in the US market.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent communication skills (written and spoken).
• Data-driven mindset with experience using marketing automation tools (e.g., HubSpot, Salesforce) and analytics platforms.
• Willingness to travel within the United States, and occasionally to HQ in Denmark for events and meetings, up to 30%.

Benefits

• Medical, dental, vision insurance
• Flexible Spending Accounts
• Retirement savings plans
• Life and disability insurance
• Paid vacation & holidays
• Tuition assistance programs