IFSposted 29 days ago
$65,000 - $80,000/Yr
Full-time • Mid Level
Itasca, IL

About the position

We are growing! The role of Field Marketing Specialist is essential to our team’s ability to scale into exciting new markets around the world. Reporting to the Head of Global Campaigns, you will be the go-to marketing specialist for your region. In this role, you are responsible for marketing in your region. You will build and execute marketing plans based on local market needs, working closely with sales teams and customers to drive targeted initiatives. You will also scale and support global campaigns to regions where we currently don't have field marketing support. This role requires strong project management, data-driven decision-making, and excellent communication skills to align stakeholders and prioritize effectively. This position requires applicants to be located in the EST zone.

Responsibilities

  • Develop the annual regional marketing plan, based on the go-to-market plans from the business, tying in your new business campaigns as well as centrally-supported SEA, SEO, web, PR, communications and brand awareness activities
  • Own the development of regional new business campaigns (multi-touch & multi-channel) based on the business objectives
  • Work with central functions like Performance Marketing, PR, Event Management, Social Media Management to execute your campaigns
  • Manage regional marketing budgets and recommend allocations
  • Scale successful regional campaigns globally
  • Engage with business development, sales teams, partners and customers in your region to understand market trends and needs
  • Monitor and analyze the performance of marketing activities, provide regular reports, identify insights, and use those insights to optimize programs
  • Attend sales meetings to be fully aligned with GTM and regional market insights
  • Monitor incoming leads and MQLs for your region, ensuring they have accurate data and that sales has what it needs for fast follow up
  • Partner with the Global Events Specialist on regional event execution and regionalize global event plans
  • Develop content as needed to fill campaign gaps

Requirements

  • Project Management
  • Campaign Strategy & Planning
  • Performance Analysis
  • Initiative (or Work Autonomously)
  • Willingness to travel as needed
  • At least 5 years of direct experience providing regional or field marketing support, preferably with B2B technology companies

Benefits

  • Salary Range: $65,000 to $80,000 plus 5% bonus potential
  • Flexible paid time off, including sick and holiday
  • Medical, dental, & vision insurance
  • 401K with Company contribution
  • Flexible spending accounts
  • Life insurance and disability benefits
  • Tuition assistance
  • Community involvement and volunteering events

Job Keywords

Hard Skills
  • Brand Awareness
  • Field Marketing
  • Market Trend
  • Marketing Budgets
  • Region Management
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