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Maximize the sales and distribution of all company products in the assigned territory through the establishment and appropriate execution of local and national sales programs and initiatives. Apply a sales strategy to target key markets and establish a dominant presence in the Territory; execute promotional programs and activities with key partners. Aggressively identify, target, and market to existing and potential accounts, both individually and in partnership with distributors, in order to maximize distribution, shelf space and '3P' merchandising efforts within an assigned territory. Build share of mind with distributors by regularly attending and leading distributor meetings, keeping distributor management well-informed of company initiatives, and tracking and measuring performance against key priorities. Promote the 'Multiplier Effect' by training and motivating distributor sales reps on product knowledge, company sales techniques, brand pitches & promotions, that encourage reps to act as our employees would act in the trade. Develop and maintain strong relationships with key retailers in the assigned territory. Coordinate marketing crew drives in various locations in and outside of an assigned territory. Create and execute marketing promotions with customers, festivals, and events. Use distributor data and reporting tools to identify opportunities for new or expanded distribution, lost sales, incremental volume increases, and other business insights. Record daily sales activity and weekly results as required by the company and providing necessary back-up to support sales and bonus objectives. Meet and maintain sales goals that are set regularly with the Regional Sales Director. Communicates to and collaborates with the Market Manager, Regional Sales Director, Marketing Manager, Key Account Team, Sales Management Team and whoever is necessary to win at retail.