Field Sales Representative - West North Carolina

Full-time - Entry Level

Asheville, NC

Merchant Wholesalers, Nondurable Goods

About the position

Maximize the sales and distribution of all company products in the assigned territory through the establishment and appropriate execution of local and national sales programs and initiatives. Apply a sales strategy to target key markets and establish a dominant presence in the Territory; execute promotional programs and activities with key partners. Aggressively identify, target, and market to existing and potential accounts, both individually and in partnership with distributors, in order to maximize distribution, shelf space and '3P' merchandising efforts within an assigned territory. Build share of mind with distributors by regularly attending and leading distributor meetings, keeping distributor management well-informed of company initiatives, and tracking and measuring performance against key priorities. Promote the 'Multiplier Effect' by training and motivating distributor sales reps on product knowledge, company sales techniques, brand pitches & promotions, that encourage reps to act as our employees would act in the trade. Develop and maintain strong relationships with key retailers in the assigned territory. Coordinate marketing crew drives in various locations in and outside of an assigned territory. Create and execute marketing promotions with customers, festivals, and events. Use distributor data and reporting tools to identify opportunities for new or expanded distribution, lost sales, incremental volume increases, and other business insights. Record daily sales activity and weekly results as required by the company and providing necessary back-up to support sales and bonus objectives. Meet and maintain sales goals that are set regularly with the Regional Sales Director. Communicates to and collaborates with the Market Manager, Regional Sales Director, Marketing Manager, Key Account Team, Sales Management Team and whoever is necessary to win at retail.

Responsibilities

• Maximize the sales and distribution of all company products in the assigned territory.
• Apply a sales strategy to target key markets.
• Execute promotional programs and activities with key partners.
• Identify, target, and market to existing and potential accounts.
• Build share of mind with distributors.
• Promote the 'Multiplier Effect' by training and motivating distributor sales reps.
• Develop and maintain strong relationships with key retailers.
• Coordinate marketing crew drives.
• Create and execute marketing promotions with customers, festivals, and events.
• Use distributor data and reporting tools to identify opportunities.
• Record daily sales activity and weekly results.
• Meet and maintain sales goals set with the Regional Sales Director.
• Communicate and collaborate with various teams to win at retail.

Requirements

• High Energy - Be a self-starter with a strong desire and ability to execute and win at retail.
• Work Ethic - Attention to detail and ability to complete tasks on time and independently.
• Time Management - Ability to multi-task efficiently and prioritize work.
• Communication - Skill in verbal and written communication and presentation.
• Relationship Builder - Ability to develop lasting relationships with stakeholders.
• Organization - Ability to pre-plan on a weekly and monthly basis.
• Growth Mindset - Desire to grow professionally and willingness to learn.
• Business Planning - Ability to manage and execute wholesaler objectives.
• Bev Alc Experience - Minimum of 1 year in the Beverage Alcohol Industry.
• Retail Account Knowledge - Experience in selling and merchandising in retail.
• Wholesaler Knowledge - Knowledge of the 3-tier system.
• Data Analysis - Knowledge of VIP iDig, Karma, and Microsoft Office.
• Trade Math - Knowledge of common business/beer math.

Nice-to-haves

• Bachelor's Degree preferred.
• Previous beer distributor or supplier experience is preferred.

Benefits

• Full-Time Employment
• Salary Pay Type
• Pay Range: 55K+