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The Flagship Store General Manager at REI is responsible for overseeing the daily operations of a retail store with sales volume ranging from $5 to $30 million. This role focuses on creating a strong sales culture, ensuring customer satisfaction, and guiding teams through changes. The General Manager will work closely with Sales Managers and Shop Service Managers to develop staff and achieve sales and service goals, all while fulfilling REI's vision of inspiring and outfitting customers for outdoor experiences.