Freelance Digital Strategist

About the position

The Digital Strategist at Saatchi plays a crucial role in shaping the digital practice for Toyota. This position involves collaborating with various teams to ensure that consumer insights and data inform the design and optimization of digital properties. The strategist is expected to guide strategic concepts to completion, work efficiently in an agile environment, and foster strong relationships with internal leaders and clients. Success in this role is measured by the ability to synthesize insights into actionable strategies and maintain a user-centered design approach.

Responsibilities

• Advocating for user-centered design across cross-functional teams and ensuring alignment with business goals.
• Collaborate with UX Researchers and Data Analysts to uncover pain points and opportunities, ensuring design solutions are user-centered.
• Partner with XD and visual designers to facilitate design thinking workshops.
• Champion the use of data (web and DMP) to inform customer journeys and marketing strategies.
• Develop strategic briefs, insights presentations, and technology trend analyses.
• Consult on creative work such as wireframes and prototypes from initial idea through to execution.
• Support day-to-day requests from client stakeholders.

Requirements

• Minimum of a Bachelor's Degree.
• 2-3 years' experience in an agency or startup setting, working with clients and top brands.
• Expertise in UX strategy with a focus on platform and web.
• Strong attention to detail and ability to prioritize tasks, multitask and manage time effectively.
• A solid understanding of the business information (qualitative and quantitative) used by clients in their day-to-day activities.
• Well versed in presentation storytelling.
• Solid experience collaborating with Data Analysts and User Research to provide marketing and creative recommendations based on user needs and business insights.
• Ability to clearly articulate desired outcomes and ensure project objectives are met.

Nice-to-haves

• Experience with agile processes and understanding of RACSCI and backlogs/roadmaps.
• Knowledge of cutting-edge industry innovations in digital technology.

Benefits

• Freelancer/temporary employee medical plan eligibility after meeting criteria.
• 401(k) plan participation eligibility after meeting criteria.