Freelance Senior SEO Analyst

About the position

Siege Media is a growing and remote-first organic growth agency! We are nationally recognized on Inc.’s Best Workplaces list and Inc. 5000 list, highlighting the 5000 fastest-growing private companies. Interested in joining the Siege team? We currently have a spot open for a talented freelance Senior SEO Analyst to help us continue to deliver great content for our world-class clients. Learn more about working at Siege by experiencing our culture on Instagram and checking out our work on Dribbble! Siege Media values diversity. We encourage people of color, LGBTQ+ folks, veterans, parents and those with disabilities to apply. Through our “health, then work” philosophy we are committed to helping all people succeed at Siege. If you require reasonable accommodation to complete our application or interview process, please let us know.

Responsibilities

• Suggest and implement SEO best practices for client sites across a variety of industries and sizes including eCommerce, tech, and finance
• Stay up to date on SEO industry changes and communicate technical improvements to non-technical stakeholders
• Perform monthly keyword research and competitor analysis in order to generate topic ideas for client sites
• Write effective web copy for the purposes of marketing websites in diverse verticals
• Read and interpret site code to discover technical SEO issues, such as page speed improvements, site architecture changes and crawling/indexing issues.
• Perform weekly analyses with Google Search Console and other tools to track and monitor changes
• Create beautiful spreadsheets that will drive recommendations and tell stories
• Brainstorm test ideas and experiments to improve overall search presence, content and user experience
• Do whatever it takes to grow the online presence of our clients
• Coordinate and oversee SEO-based content creation
• Generate creative link building ideas to develop as content and pitch to journalists/bloggers

Requirements

• 2-4 years experience in an SEO role
• Experience with website analysis using SEO tools like Moz, Ahrefs, SEMRush, Screaming Frog, Google Analytics (crawlers, analytics platforms, CMS, marketing software, etc.)
• Technical background with the ability to demonstrate analytical and problem-solving skills
• Experience with conducting a full SEO site audit and pulling impactful recommendations from it, presented in a digestible format
• Solid understanding of how search engines crawl, index, and rank websites, as well as how those tasks work in different websites/industries (i.e., news, blogs, eCommerce, etc.)
• Ability to analyze data to provide impactful recommendations and decisions related to on-page, off-page and technical SEO factors
• Strong interpersonal skills, with the ability to form productive working relationships
• History of managing client relationships and providing polished deliverables
• Strong project management skills, with the ability to juggle multiple projects while still working effectively
• Ability to set priorities, meet deadlines and work independently
• Working knowledge of HTML/CSS, with an eye for good web design (JavaScript is a bonus)
• Experience using Microsoft Office (Excel) and/or Google Workspace (Sheets)

Nice-to-haves

• Experience using a project management tool like Basecamp and Smartsheet
• Experience with ecommerce websites and CMS such as WordPress and Shopify. Headless CMS experience is a plus
• 2-3 years experience working in an agency environment