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Ford - Lansing, MI
posted 2 months ago
Full-time - Entry Level
Onsite - Lansing, MI
Transportation Equipment Manufacturing
About the position
The Front-End Software Engineer position at Ford Motor Company focuses on leveraging Salesforce Marketing Cloud Personalization to enhance customer experiences and drive business growth. The role involves technical blueprinting, development, and collaboration with cross-functional teams to implement personalized customer journeys and optimize marketing strategies.
Responsibilities
- Oversee the implementation and optimization of Salesforce Marketing Cloud personalization.
- Lead the technical blueprinting and development of Marketing Cloud personalization, including sitemap development and MCP integrations.
- Collaborate with cross-functional teams to define requirements and design solutions that leverage MCP capabilities.
- Develop and implement personalized customer journeys using MCP through sitemap development, templates, campaigns, and audience segmentation.
- Stay current with industry trends in marketing technology, particularly in customer data management and personalization.
Requirements
- Bachelor's degree in a related field or equivalent work experience.
- 2+ years of Full stack Development experience required.
- Experience with JavaScript, HTML, and CSS for customizations and integrations required.
- 2+ years of experience in Salesforce Marketing Cloud Personalization (Interaction Studio) or Evergage preferred.
- Strong understanding of customer journey mapping and marketing automation principles preferred.
- Excellent communication and interpersonal skills.
Nice-to-haves
- Deep understanding of website personalization and personalized email creation using Marketing Cloud Personalization.
Benefits
- Immediate medical, dental, and prescription drug coverage
- Flexible family care and parental leave
- Vehicle discount program for employees and family members
- Tuition assistance
- Established and active employee resource groups
- Paid time off for community service
- Generous schedule of paid holidays
- Option to purchase additional vacation time
