Global Brand Manager, BHA

About the position

Paula's Choice is a leading multinational skincare brand with over 29 years in the industry! Our mission is to empower people around the world with the knowledge and products they need to achieve their own definition of beauty. We're looking for passionate and talented people to join our team as we continue to revolutionize the beauty industry. Paula’s Choice is committed to diversity. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. We hope you agree. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be a wonderful fit for you.

Responsibilities

• Drive the Exfoliation category through a deep understanding of the internal and external landscape.
• Drive the entire process of 360 marketing campaigns for our hero product, BHA from concept creation through execution, ensuring timely delivery, brand consistency, and measurable results.
• Create breakthrough campaigns that push the brand forward while maintaining the brand’s DNA.
• Manage the development and deployment of the launch toolkits containing campaign concept + messaging, claims, content strategy, paid media assets, in-store assets, e-commerce assets, press releases, influencer guidelines and activation concepts.
• Understand the consumer and translate this knowledge to create insightful strategy, innovations, renovations, animations, and communications.
• Become the brand expert through ongoing analysis, category trends, consumer insights, and deep understanding of category dynamics and market competition and pricing.
• Analyze the potential of new products, line extensions, packaging updates, formula updates and make recommendations based on sales and profit analysis.
• Drive and manage all aspects of innovation from concept creation to 360 launch plans.
• Holistic and detail understanding of Exfoliation category in context of company, customer, and competition and make strategic recommendations for innovation, renovation, animation, or rationalization.
• Development and presentation of activities and strategies to senior management as well as briefing and partnering with creative team on day-to-day basis.
• Lead cross-functional team ensure on-time executional in-market.
• Collaborate with product insights team and Regulatory teams to drive product testing strategy (consumer & clinical), before & afters, & marketing claims deployment.
• Translate brand strategy into clear themes, 360 campaigns and messaging, and make sure those are positioned well on the overall marketing communications calendar and aligned with promotional activities.
• Review US marketing to ensure consistent implementation of campaigns and overall brand strategy & positioning across customer touchpoints.
• Other responsibilities as assigned by your manager.

Requirements

• Bachelor’s Degree required, MBA preferred.
• 5+ years relevant work experience in traditional CPG brand management and/or beauty marketing.
• Track record in agile creative thinking, generation of new marketing ideas, and working with internal and external creative partners.
• Strategic thinking for a dynamic category and channel.
• Thrive in a dynamic, lean, and agile environment with proven record of completing projects on time in full through excellent cross functional team management, leadership, communication and influence.
• Strong analytical & quantitative acumen with deep knowledge of key syndicated data (NPD) preferred and experience developing business cases.
• Strong project management skills and understanding of NPD process from ideation to execution.
• Self-starter who takes initiative and speaks their mind.

Nice-to-haves

• Skincare product marketing and development experience.
• Global marketing experience.

Benefits

• A robust benefits package including health, vision, dental, retirement and more.
• Flexible spending account, Employee assistance program.
• Fitness perks, meditation app membership, and more.
• Product samples and discounts.
• Most roles are fully remote.
• Great location for hybrid or fully onsite roles in Seattle’s beautiful International District.
• Dog-friendly office.