Global Marketing Program Sr. Manager

- Senior

Waltham, MA

Professional, Scientific, and Technical Services

About the position

The Global Marketing Program Senior Manager is responsible for the orchestration and operations that support the design, execution, and performance of ServiceNow's global integrated marketing programs tailored to our most critical persona groups. This role requires strong project management expertise and end-to-end marketing program and/or campaign experience. As a Sr. Program Manager, you are responsible for holding teams accountable to realize the end-to-end plan, as well as managing the overarching project plan, agencies, internal processes, internal communications, and budget.

Responsibilities

• Facilitates and leads cross-functional working sessions, including managing the agenda, working files, action items, and plan components
• Designs and manages the comprehensive project plan including the campaign roadmap and deliverables timelines
• Manages the overall program budget details, including working with agencies and our internal resource management and finance teams to complete SOWs, POs, and invoices
• Ensures marketing plan is being socialized and measured as part of the organization's overall rhythm of the business and QBRs
• Ensures program plan and its components are accurately captured and tracked in appropriate tools and reporting
• Designs and drives internal communications to ensure visibility of the plan to the appropriate audiences, including providing regular updates to Marketing leadership on plan and risks
• Holds cross-functional team accountable to the execution and performance of the aligned plan

Requirements

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving
• Curiosity for AI & Innovation: Excited about AI and love experimenting with new ideas and tools
• Proven marketing program management experience, including excellent project plan skills
• Experience driving, designing or executing integrated marketing programs and/or campaigns
• Understanding of marketing campaign performance and ability to translate it into business impact
• Strong stakeholder management skills with ability to lead by influence to successfully drive cross-functional collaboration
• Strong written and verbal communication skills
• Marketing campaign and program management within the enterprise software industry is preferred
• Domain knowledge in brand and creative, field marketing, digital marketing, and product and solution messaging to successfully facilitate collaboration and alignment is also ideal
• Bachelor's degree with 12+ years of marketing experience