Goode Health | Head of Growth

About the position

Palm Venture Studios provides second-chance capital and strategic support to early-stage, impact-driven startups. Unlike typical venture studios, we offer patient capital, hands-on guidance, and operational expertise to unlock growth for high potential startups across industries and categories. Backed by a family office and led by seasoned investors, entrepreneurs, and creatives, our track record speaks for itself: 35 platform acquisitions (as well as 30-add on acquisitions), 18 exits, and a 21x return on a blended basis. Launched in 2023, Goode Health is raising the bar in wellness with a scientifically backed, highly differentiated product in a $50B market crowded with overhyped solutions. With a strong product, clinical validation, and early traction, we’re poised to convert early traction into market share. We’re looking for a Head of Growth to drive revenue from initial traction to $2.5M in 12 months and $10M+ in three years. The ideal candidate is a seasoned CPG growth marketer who is passionate about wellness and who uses all the tools of the marketing trade to deliver customer acquisition, retention, and sustained revenue growth.

Responsibilities

• Provide strategic and tactical leadership by working closely with the CEO, Board, and key stakeholders to align growth strategies with broader business objectives.
• Set clear priorities and adapt quickly to evolving business needs, ensuring focus on the highest-impact initiatives.
• Collaborate with internal teams and external partners to ensure seamless execution across all channels.
• Lead agency partnerships, contractors, and in-house team members to execute world-class growth campaigns.
• Drive sustainable revenue growth by architecting and executing a multi-channel growth strategy that achieves revenue targets.
• Prioritize organic growth strategies, including content marketing, community-building, and referral programs, alongside paid acquisition.
• Leverage digital marketing, influencer partnerships, and direct-response advertising to fuel customer acquisition.
• Create highly original marketing campaigns that effectively communicate features, benefits, and brand differentiation.
• Identify and optimize the highest ROI growth channels, focusing on scalable, sustainable customer acquisition strategies.
• Drive conversion rate optimization across the funnel, from paid media to landing pages to checkout.
• Support and optimize subscription models, loyalty programs, and retention strategies to maximize LTV and repeat purchases.
• Leverage A/B testing, analytics, and user insights to iterate and improve marketing performance.

Requirements

• Early-stage DTC marketing experience at a consumer packaged goods (CPG) company.
• Ideally an early marketing hire or a co-founder who has worked closely with CEOs and Boards.
• Proven success in developing and executing differentiated marketing campaigns across multiple channels.
• Strong ability to drive organic demand, optimize conversions, and creatively leverage digital tools.
• Strong collaborator with experience working cross-functionally with internal and external teams.

Nice-to-haves

• Adaptable & Fast-Moving - Comfortable with shifting priorities, can pivot when needed, and excel in a culture that values both speed and precision.
• Growth-obsessed and Analytical - Obsessed with driving revenue growth, optimizing CAC vs. LTV, and using data to inform strategy.
• Iterate and Learn Quickly - Creative in finding ways to learn quickly and then iterating based on those learnings.
• Self-directed and Curious - Has a 'test and learn' mentality, rapidly identifying and scaling what works.
• Passionate about Nutrition and Wellness - Full of passion for the nutrition category, our products and consumers.
• High Integrity & Team-Oriented - Cares deeply about doing the right thing for customers, teammates, and the company overall.

Benefits

• Competitive compensation with meaningful equity and benefits, each commensurate with experience.
• Ability to move and adapt nimbly while benefitting from a well-resourced ecosystem of support.