Growth Marketing Manager

Insight Global - Seattle, WA

Full-time - Mid Level

Seattle, WA

Administrative and Support Services

About the position

The Global Growth Marketing Manager will be responsible for accelerating demand in the B2B business across Commercial, Public Sector, and Strategic segments. This role involves developing and executing comprehensive digital marketing strategies aimed at attracting high-quality leads, nurturing them through targeted campaigns, and converting them into loyal customers. The position plays a crucial role in the growth and success of the marketing team by ensuring an effective customer journey from initial awareness to long-term engagement.

Responsibilities

• Develop, execute, and refine the digital marketing strategy to drive awareness, consideration, and acquisition of business customers across various segments.
• Own the top-of-funnel demand generation strategy, ensuring a steady flow of high-quality leads into the pipeline.
• Utilize Account-Based Marketing tools to target high-value accounts and optimize paid marketing performance.
• Connect top-of-funnel activities with down-funnel initiatives to enhance customer growth, working closely with sales and customer success teams to ensure seamless lead handoff and follow-through.
• Partner with external agencies in support of campaign asset creation and execution as needed.
• Regularly dive deep into data with reports and dashboards to monitor campaign results and drive strategic decision making to optimize.
• Execute high-impact A/B tests to help continually improve performance.
• Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.

Requirements

• Experience with growth and demand marketing.
• Experience marketing for B2B and refining SEO.
• Ability to collaborate with cross-functional teams, including sales, product, and analytics, to align marketing strategies with business objectives.