Growth Marketing Manager

Groundfloor - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

Administrative and Support Services

About the position

The Growth Marketing Manager at Groundfloor is a pivotal role focused on accelerating customer acquisition and enhancing brand awareness. This position involves executing high-impact marketing initiatives, analyzing performance metrics, and presenting results to executives. The ideal candidate will possess a growth hacker mindset, exploring innovative channels and strategies to drive user growth in a remote-friendly environment.

Responsibilities

• Drive brand awareness and customer acquisition through innovative marketing strategies.
• Implement and analyze performance metrics for marketing campaigns.
• Collaborate with product and design teams to optimize marketing funnels.
• Utilize growth hacking techniques to identify and test new marketing channels.
• Plan and execute marketing efforts across various platforms to enhance customer engagement.
• Create and update content for social media, digital ads, and email campaigns.
• Engage with internal stakeholders to ensure timely execution of marketing activities.
• Design and execute A/B testing strategies and measurement frameworks for marketing initiatives.

Requirements

• 5+ years of experience in performance and/or growth marketing.
• Experience managing paid search and social media campaigns.
• Strong analytical skills with experience in data visualization.
• 3+ years of experience in Fintech or the Financial Industry.
• Familiarity with A/B testing, SEO, and marketing automation tools.
• Ability to work independently and propose innovative marketing ideas.

Nice-to-haves

• Experience in managing paid campaigns is a plus.
• Familiarity with analytics platforms.

Benefits

• Competitive compensation package.
• Paid time off.
• Medical, dental, and vision benefits.
• Potential equity for strong candidates.
• Opportunities for future growth within the company.