Growth Marketing Manager

About the position

Adaptive is a cybersecurity startup on a mission to stop AI-powered cyberattacks, founded by Brian Long and Andrew Jones—proven entrepreneurs behind Attentive (Forbes Cloud 100, $10B+ valuation) and TapCommerce (acquired by Twitter). In April 2025, Adaptive raised $43M, led by a16z and the OpenAI Fund, marking OpenAI's first-ever cybersecurity investment. As generative AI drives new cyber threats, Adaptive is building the defense layer every organization needs. Our platform combines personalized security training, AI-driven attack simulations, and automated threat triage, all powered by the Adaptive Risk Intelligence Engine to quantify human risk at the individual level. Trusted by top banks, tech companies, and healthcare organizations, we protect teams from emerging threats like deepfakes, smishing, and voice scams. With a solid product foundation and a $200B+ market to transform, we're just getting started.

Responsibilities

• Design and implement targeted ABM campaigns to engage high-value accounts, including personalized messaging and coordinated multi-channel outreach (digital, email, social, etc.).
• Develop, execute, and optimize email marketing and other funnel-based strategies to nurture leads through the conversion journey.
• Create and manage customer advocacy programs and marketing initiatives to drive retention, upsell opportunities, and referrals.
• Plan, launch, and analyze integrated marketing campaigns across various channels, ensuring alignment with overall business objectives.
• Leverage analytics tools to monitor performance, conduct A/B testing, and continuously optimize campaign strategies for better ROI.
• Work cross-functionally with Sales, Product, and Customer Success teams to ensure a seamless transition from lead generation to customer engagement.
• Conduct market research to identify trends and competitive dynamics that inform strategic marketing decisions.
• Develop engaging content—such as emails, landing pages, and thought leadership pieces—that resonates with targeted audiences and drives engagement.

Requirements

• 5–8+ years in growth or digital marketing roles within B2B SaaS, with a strong focus on ABM, funnel marketing, and customer marketing.
• Ability to interpret data, run A/B tests, and translate insights into actionable strategies.
• Visionary marketer who can also roll up your sleeves and execute detailed campaigns.
• Exceptional written and verbal communication skills with the ability to craft compelling, persuasive narratives.
• Proven ability to work across departments and manage cross-functional projects.
• Proficient in marketing automation, CRM, and analytics tools (e.g., HubSpot, Marketo, Salesforce) with a solid grasp of digital marketing best practices.

Benefits

• Equity in a high-upside, venture-backed business led by seasoned founders.
• Premium healthcare, vision, and dental coverage.
• A culture that values speed, precision, and high ownership.
• A collaborative environment with an in-office team across New York, San Francisco, and Los Angeles.