Half-day B2B Digital Marketing Specialist

About the position

Are you a digital marketing dynamo ready to ignite lead generation? A trailblazing IT solutions company is seeking a half-day Digital Marketing Specialist to drive lead generation and enhance brand presence in the B2B market. This half-day role offers the opportunity to craft compelling marketing strategies that effectively communicate the company’s innovative solutions and strategic advantages. The ideal candidate is a results-driven marketing professional with a passion for creating engaging content, executing targeted campaigns, and optimising digital channels to generate high-quality leads. This is a hybrid position, requiring 1–2 mornings per week in-office.

Responsibilities

• Orchestrate high-impact digital campaigns specifically targeting B2B clients, delivering qualified leads.
• Master LinkedIn Ads, Google Ads, and targeted email marketing to reach and engage B2B decision-makers.
• Craft compelling, industry-specific content across social media, email, and various digital channels, leveraging AI to enhance your creations.
• Produce engaging video content showcasing B2B solutions and client success stories using smartphone technology.
• Implement AI tools to supercharge your deliverables and optimise B2B marketing strategies.
• Plan and execute impactful B2B marketing events and webinars.
• Track, analyse, and optimise campaign performance for maximum B2B ROI.
• Work seamlessly with internal sales and product teams, and external suppliers, to achieve B2B marketing goals.
• Overall responsibility for the B2B marketing strategy and implementation.

Requirements

• 5+ years of digital marketing experience with a history of successful B2B lead generation.
• Expertise in CRM, LinkedIn Ads, Google Ads, and targeted B2B email marketing.
• Ability to create engaging, industry-relevant content using AI.
• Experience tracking and optimising B2B campaign performance.
• Analytical thinking.
• Proactive with exceptional time management, self-driven, mature, organised.
• Outstanding communications skills.
• Team player - Excellent communication and collaboration skills, especially with sales teams.
• Cape Town based.
• Full home office.

Benefits

• Half-day role (20-25 hours per week) Cape Town.
• Flexible hybrid work model.
• Competitive salary.
• Opportunity to work with a forward-thinking, innovative company, driving B2B growth.
• Amazing projects in SA and UK.
• A dynamic team working at the forefront of technology, building something that truly matters while enjoying a challenging and rewarding career.