Head of Growth and MarTech

About the position

At GFiber, we believe in the power of great internet that lets people do more, helps communities get stronger and makes amazing things possible. We're not just growing to build better internet experiences, we're also building a welcoming place where people who want to make a difference can grow their careers. GFiber is an Alphabet company that brings Google Fiber and Google Fiber Webpass internet services to homes and businesses across the United States. Our growing, inclusive team is expanding as we connect more cities and people. The application window will be open until at least April, 4, 2025. This opportunity will remain online based on business needs which may be before or after the specified date. The Digital Customer Experience team at GFiber is dedicated to redefining internet service with fast, reliable, and fairly-priced offerings. We strive to make every interaction with GFiber seamless and rewarding, fueled by a commitment to innovation and setting new industry standards. This critical, highly skilled team crafts a customer-centered journey across our e-commerce website, customer web portal, communication channels, and mobile app suite—creating experiences that connect, empower, and delight users at every step of their GFiber journey.

Responsibilities

• Develop and execute the overall MarTech strategy, aligning it with marketing and business objectives.
• Lead the evaluation, selection, and implementation of new MarTech solutions, conducting thorough vendor assessments and managing the implementation process.
• Manage and optimize the existing MarTech stack, ensuring seamless integration between platforms and ensuring data governance and quality within the MarTech ecosystem.
• Lead and execute our organic search strategy. Responsible for driving traffic growth, improving search visibility, and enhancing the overall organic search performance.
• Collaborate with marketing, sales, and IT teams to identify technology needs and develop solutions.
• Mentor and lead a cross-functional team of MarTech and SEO specialists, fostering a culture of innovation and collaboration with digital, product, and engineering teams.
• Stay up-to-date on the latest MarTech trends and innovations, identifying opportunities to improve our marketing operations.
• Report regularly on MarTech performance, providing insights and recommendations to senior leadership.

Requirements

• Bachelor's degree (or equivalent practical experience) with 8 years of experience in marketing technology, with at least 4 years in a leadership role.
• Experience with marketing automation and digital advertising with a strong focus on Google stack: Google Analytics (GA4), Google Ads, GTM, Google Marketing Platform, Data Studio (Looker), Google Search Console.
• Experience leading SEO with a proven track record of driving organic traffic growth and improving search visibility.
• Experience with ad tech platforms and data analytics to optimize digital advertising campaigns.
• Ability to travel up to 20% of the time domestically.

Nice-to-haves

• Master's degree in a technical field.
• Experience with data integration and management at scale in B2C and/or SMB ecommerce environments.
• Experience in driving digital growth within the telecommunications, broadband, or subscription-based services industry.
• Analytical and strategic thinking with attention to detail, influencing change across a complex, dynamic and highly technical organization.
• Proven ability to lead and motivate a team.
• Understanding of web front-end development, content management tools, and website management.
• Experience with managing Conversion Rate Optimization (CRO).

Benefits

• The US base salary range for this full-time position is between $154,000 - $226,000 + bonus + cash award + benefits.