Head of Growth, Instawork Hiring

About the position

At Instawork, our mission is to create meaningful economic opportunities for local businesses and skilled hourly professionals in communities around the world. We're building the leading AI-powered labor marketplace—and we're looking for exceptional talent to help us scale quickly and make an even greater impact. Backed by world-class investors like Benchmark, Spark Capital, Craft Ventures, Greylock, Y Combinator, and others, we’re transforming the way the world works. Instawork is moving one step closer to achieving our vision to create economic opportunity for local businesses and professionals by connecting them for permanent hiring needs. To support our ambitious growth goals, we are seeking a Growth Marketer. In this role you will blend growth strategy, data, automation, and AI to create an outsized impact on the GTM motion of Instawork Hiring. You will work closely with Sales and Product teams to build repeatable, scalable, and AI-driven growth systems to streamline prospecting and demand generation to power outbound sales and self-serve motions. The ideal candidate will have a strong foundation in growth marketing and the aptitude to build a next-gen GTM tech stack to support our GTM ambitions.

Responsibilities

• Develop and execute a comprehensive demand generation strategy encompassing paid acquisition, SEO, lifecycle marketing to drive measurable growth.
• Build automation using next-gen GTM tools like Clay, Apollo, Smartlead, Warmly, etc. to build, enrich and score a pipeline of our target ICPs.
• Experiment to find the best possible way to turn ICP pipeline into recurring revenue.
• Collaborate closely with Sales, product and design teams to ensure seamless user self-serve or sales managed experience.

Requirements

• 3+ years of experience, including work in marketing at a high-growth B2B tech company.
• Strong understanding of digital marketing channels, including SEO, paid acquisition (e.g. LinkedIn, Meta, Google ads), and social media marketing.
• Experience with lifecycle marketing and CRM platforms such as Hubspot and Salesforce to optimize acquisition and engagement strategies.
• Partner with analytics and Ops teams to ensure that the campaigns are run with measurability in mind.
• Own reporting and insights across GTM performance, attribution, and ROI of campaigns.
• Systems oriented. Understand how sales, operations, product and GTM systems work together.

Benefits

• A variety of medical, dental, and vision plans with coverage beginning on the date of hire.
• Flexible paid time off.
• At least 8 paid company holidays annually.
• Home office stipend.
• Phone stipend.
• Commuter stipend.
• Supplemental pay on qualified leaves.
• Employee health savings accounts (HSA) contribution.
• Flexible spending plans.
• 401K plan.
• Perkspot - discount program through Lumity.