Head of Growth, Lifecycle Mktg, Blink

$168,300 - $278,200/Yr

Amazon - Seattle, WA

Full-time - Senior

Seattle, WA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Head of Growth & Lifecycle Marketing at Amazon's Blink Marketing team is responsible for shaping the marketing strategy for a rising home security brand. This role involves leading North America's media, lifecycle, and marketing measurement strategy to drive performance and brand objectives. The ideal candidate will manage a team of channel experts, develop integrated media plans, and spearhead initiatives to engage and retain customers throughout their journey with Blink.

Responsibilities

• Establish cross-channel media strategy and effective go-to-market tactics across paid channels.
• Lead the development and execution of lifecycle marketing strategies to activate, engage, and retain customer base.
• Work cross-functionally with Strategy, Brand, Creative, Ecommerce and other teams to execute campaigns with excellence and drive knowledge sharing.
• Manage and collaborate with media partners to create holistic activation plans, including establishing measurable objectives aligned with business goals.
• Guide measurement and reporting on an ongoing basis, ensuring the development and execution of a robust measurement framework that provides clear and actionable recommendations.
• Lead a large team of Managers and Individual Contributors.

Requirements

• 10+ years of experience in a Media Marketing role.
• Proven experience in defining strategy and driving full-funnel marketing campaigns.
• Bachelor's degree in Marketing, Business, or a related field.
• Experience leading teams across disciplines.
• Ability to work in a fast-paced environment.
• Strong analytical skills and attention to detail.
• Strong written and verbal communication skills.
• 1-3 years of experience with Braze.

Nice-to-haves

• Experience working on a subscriptions business.
• Knowledge of AdTech and MarTech tools and capabilities.
• Experience using quantitative and qualitative insights to inform growth strategy, digital roadmap, prioritization, etc.

Benefits

• Full range of medical, financial, and/or other benefits.
• Equity and sign-on payments may be provided as part of a total compensation package.