Unclassified - Atlanta, GA

posted 2 months ago

Full-time - Mid Level
Atlanta, GA

About the position

Rainbook is a pioneering company that provides investors with an unbiased review of their financial advisors. Our innovative platform allows clients to connect their accounts and answer a few questions, after which our Advisor Analyzer generates an AdvisorScore. This score evaluates six critical factors, enabling clients to understand the strengths and weaknesses of their advisor relationships. With this information, investors can either strengthen their current relationships or opt to be matched with a new advisor from the Rainbook Advisor Network. As a key member of the Rainbook team, you will take ownership of your work and be driven by data to create efficient marketing campaigns. We are looking for a creative individual who can develop thoughtful strategies to grow our client base. You should be able to prioritize tasks effectively, moving quickly without hurrying, and be a team player eager to help all stakeholders succeed. Excellent communication skills are essential, as you will need to articulate your ideas clearly and persuasively. In this role, you will own the strategy and execution of our marketing efforts. This includes setting goals, conducting experiments, managing budgets, and reporting on outcomes. You will develop creative strategies to drive user acquisition, manage both on-site and off-site content, and maintain relationships with affiliates. This is an exciting opportunity to join a fast-growing startup at the ground floor, where you can directly impact the trajectory of the company and potentially grow into a Chief Marketing Officer (CMO) role, building out the marketing team as we expand.

Responsibilities

  • Own strategy and execution of marketing efforts
  • Set goals, conduct experiments, manage budget and reporting
  • Develop creative strategies to drive user acquisition
  • Manage on-site and off-site content
  • Manage relationships with affiliates

Requirements

  • 5+ years of digital marketing experience
  • Experience building and scaling high growth user acquisition strategies
  • Ability to set up and analyze attribution/funnels, GTM and analytics

Nice-to-haves

  • Experience with a fast-growing startup

Benefits

  • Competitive salary
  • Meaningful equity
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