Head of Growth Marketing

$170,000 - $200,000/Yr

Spoiler Alert - Boston, MA

Full-time - Senior

Boston, MA

About the position

The Head of Growth Marketing at Spoiler Alert is responsible for leading the overall marketing strategy with a focus on demand generation to drive qualified leads, pipeline growth, and revenue. This role involves developing and executing multi-channel marketing campaigns, managing a lean team, and collaborating with senior leadership to enhance market awareness of Spoiler Alert's SaaS and Marketplace offerings. The ideal candidate will have a strong background in demand generation and a passion for optimizing marketing strategies to achieve business goals.

Responsibilities

• Develop and oversee the marketing strategy and demand generation initiatives, accountable for pipeline contribution and revenue targets.
• Drive digital marketing strategy, including website optimization, SEO/SEM, social media, and content.
• Lead Product & Customer Marketing and BDR teams; recruit and mentor a high-performing marketing team.
• Establish KPIs and implement marketing analytics to track and report on marketing performance.
• Evaluate and implement a marketing tech stack to enhance marketing efficiency and effectiveness.
• Manage and advocate for an impactful marketing budget that drives contributions to pipeline and customer growth.
• Leverage market research and customer insights to inform marketing strategies.
• Develop and implement a comprehensive demand generation strategy using intent data for lead scoring.
• Oversee multi-channel marketing campaigns focusing on email marketing, SEO/SEM, webinars, ABM, and events.
• Coordinate outbound and inbound motions with BDRs and AEs, ensuring CRM hygiene and tech stack optimization.
• Implement lead nurturing programs to engage prospects and customers throughout their journey.

Requirements

• 10+ years of B2B marketing experience, including 6+ years in demand generation and 2+ years in a leadership role.
• Proven track record of leading demand generation strategies for a high-growth technology company.
• Strong understanding of marketing automation platforms and adjacent tech stack.
• Expertise in multi-channel marketing, including digital marketing, content marketing, SEO/SEM, ABM, and events.
• Data-driven mindset with the ability to analyze complex data sets and derive insights.
• Excellent leadership and team management skills, with experience in hiring and motivating teams.
• Exceptional communication and interpersonal skills for effective collaboration with cross-functional teams.
• Strong organizational and project management skills to manage multiple priorities in a fast-paced environment.

Nice-to-haves

• 2+ years in a growth-stage startup (from $10M to $50M+ ARR).
• 2+ years in the CPG industry, particularly in supply chain, distribution, and retail.
• 2+ years of marketing a sales, marketing, or fin-tech solution.
• Experience managing BDRs.
• Experience with both SaaS and Marketplace solutions.
• Experience marketing to individuals in Sales Operations, Supply Chain, and/or Finance roles.
• Familiarity with inventory management, trade promotion, e-commerce, and/or analytics tools.

Benefits

• Competitive salary and stock option packages
• Subsidized health, dental, and vision insurance plans
• Climate-focused, pre-tax 401(k) and post-tax Roth 401(k) options
• 12-16 weeks of paid parental leave + flex return to work
• 15+ company holidays, including an EOY rest week
• 20 vacation days and 10 sick days per year
• Flex Fridays (no meetings after 2PM)
• Paid volunteer outings and civic engagement leave
• Learning & career development stipends
• Home office stipend
• Remote-first work environment
• $500 FSA employer contribution