Head of Growth Marketing

About the position

As we continue to grow, we're looking for a Head of Growth Marketing who shares our passion for innovation and customer delight. In this high-visibility leadership role, you'll have the opportunity to build the demand generation function from the ground up, driving long-term growth by creating integrated programs that drive net-new logo acquisition and customer expansion efforts.

Responsibilities

• Define and implement an Account-Based Marketing (ABM) strategy to drive sustainable revenue growth in partnership with Sales and Executive Leadership.
• Align marketing initiatives with Target Account Lists, recommend the appropriate ABM tooling given our size and stage, measure impact of programs on pipeline progression, deal velocity and account penetration.
• Understand the current Sales process and stages and determine where Marketing can help unlock additional value by supporting Sales as opportunities are identified and progress.
• Develop marketing programs to increase the new logo pipeline and customer expansion revenue, aligning with growth objectives (50% YoY growth, 3x Pipeline Coverage).
• Partner with Brand & Comms team to ensure content and thought leadership strategy adequately supports demand generation and pipeline creation needs.
• Work alongside Sales and Go-to-Market Operations to define and build a repeatable, scalable outbound motion to support net-new logo acquisition.
• Ensure that Marketing and Sales are connected on the prospecting strategy and partner with Go-to-Marketing Operations on the build-out of prospecting and nurture playbooks.
• Establish the Marketing Operations function, including technology, budget management, and processes, in collaboration with Hi Marley's Go-to-Market Operations lead.
• Deliver Generated and Influenced pipeline insights to foster growth conversations and improve deal progression and velocity.
• Determine the right time to move from outsourced to in-house Marketing Ops resourcing based on growth and needs.
• Partner with Brand & Comms to enhance field marketing strategies, including tradeshows, webinars, events, and partner initiatives.
• Plan and execute demand generation and networking events to capture leads, nurture relationships, and accelerate pipeline growth.
• Develop and execute demand generation strategies for industry conferences and trade shows, ensuring targeted lead capture, pre-event outreach, and effective post-event follow-up to drive conversions and accelerate pipeline growth.

Requirements

• 10+ years of Demand Generation and Account Based Marketing experience.
• Experience developing a broad demand generation portfolio, growing companies at a similar stage to their potential and beyond.
• Ability to connect strategy and execution as a 'player-coach'.
• Familiarity with implementing and managing HubSpot Marketing and Salesforce CRM.
• Experience leading the evaluation and solution selections process for Account-Based Marketing tooling.
• Demonstrable experience building ABM strategies from the ground up.
• Innovative mindset with the ability to double down on effective strategies.
• Analytic mind with experience managing and developing insights from executive dashboards and operational reporting.
• Strong communication skills, both written and verbal.