Head of Growth Marketing

About the position

You are a builder at heart, blending analytical rigor with bold, creative execution. You thrive in fast-paced, high-growth environments, taking a full-funnel approach to marketing. You don’t just generate leads—you own the pipeline, optimize conversion rates, and accelerate revenue growth. You are ready to take Zafran’s marketing to the next level, scaling demand gen programs, leading a team, and collaborating with sales and product to build a predictable, repeatable growth engine.

Responsibilities

• Own and scale demand generation
• Develop and execute multi-channel demand generation strategies that drive pipeline and revenue.
• Manage and optimize paid, organic, and lifecycle marketing to maximize growth.
• Partner with sales to align lead generation with pipeline targets and revenue goals.
• Lead and build scalable growth programs
• Design and execute high-impact marketing campaigns that drive awareness, engagement, and conversions.
• Build a repeatable growth engine, leveraging a mix of digital, content, and outbound marketing.
• Identify opportunities for new channels, new audiences, and new messaging strategies.
• Drive substantial revenue growth and pipeline expansion
• Demonstrated ability to scale revenue at early stage companies, playing a key role in accelerating company growth.
• Proven success in constructing and scaling high-performing sales pipelines, ensuring a steady flow of qualified leads to drive predictable revenue outcomes.
• Optimize the full-funnel GTM strategy
• Improve lead nurture, conversion rates, and sales enablement to accelerate pipeline velocity.
• Align marketing and sales with precise ICP targeting, messaging, and segmentation.
• Continuously test and iterate on campaign strategies to drive better performance.
• Harness AI, data, and automation for scale
• Leverage AI tools to enhance content creation, personalization, and automation.
• Define and track KPIs, budget allocation, and ROI, using insights to drive strategic decisions.
• Establish a growth experimentation framework, continuously testing new channels and messaging.

Requirements

• 8+ years of experience in growth marketing, demand generation, or revenue marketing.
• Proven leadership experience, managing teams and scaling marketing programs in a high-growth SaaS startup.
• Deep expertise in B2B marketing, particularly in a sales-led GTM motion.
• Strong experience with SEO, paid media, content marketing, and ABM to drive pipeline growth.
• Technical proficiency with marketing automation (HubSpot, Marketo), CRM (Salesforce), and attribution tools.
• Data-driven decision-maker, with experience in pipeline forecasting and multi-touch attribution modeling.