Head of Growth Marketing

$190,000 - $220,000/Yr

Relyance - San Francisco, CA

Full-time - Senior

San Francisco, CA

Professional, Scientific, and Technical Services

About the position

As Relyance AI's Head of Growth Marketing, you will be responsible for strengthening the company's market position and accelerating growth. This role involves managing multiple projects, developing long-term growth strategies, and collaborating closely with sales leadership to ensure pipeline predictability and budget efficiency. The successful candidate will leverage the latest marketing technologies to scale operations effectively and drive demand generation activities.

Responsibilities

• Planning and driving demand generation activity, overseeing it from execution to analysis to meet lead generation targets.
• Using data to track campaign performance, measure ROI, and make adjustments to improve results.
• Tracking marketing campaign ROI and controlling the allocation of marketing spend based on past performance.
• Hands-on management of paid social, paid search, and retargeting channels.
• Initiating and managing regular webinars in collaboration with the event manager and content marketing team.
• Working with sales and PMM to ensure campaigns align with their goals and resources are available to deliver exceptional customer experiences.
• Defining success metrics and owning the performance analysis of demand generation activities.
• Leveraging AI technology to create tailored experiences for different segments and personas.
• Defining and optimizing lead management, scoring, and reporting processes.

Requirements

• Experience managing marketing budgets and optimizing spend across tactics.
• Strong analytical skills and proficiency with marketing analytics tools.
• Experience with marketing automation, CRM systems, and data visualization platforms.
• Excellent communication and leadership skills.

Nice-to-haves

• Experience marketing in the Privacy or Security domain.
• A track record of success in a startup environment.

Benefits

• Competitive base salary range of $190,000 to $220,000.
• Commitment to fair and equitable compensation practices.