Head of Growth Product

$190,200 - $222,900/Yr

Octave - Bodega Bay, CA

Full-time - Senior

Bodega Bay, CA

Ambulatory Health Care Services

About the position

The Head of Growth Product at Octave is responsible for leading the product-led growth strategy aimed at enhancing user acquisition, engagement, and retention. This role involves collaboration with various teams to develop and optimize growth initiatives, ensuring alignment between product development and business goals to maximize therapist caseloads and scalability.

Responsibilities

• Lead the strategy and execution of product initiatives to drive user growth, engagement, and retention.
• Partner with marketing, product, data, design, and engineering teams to identify and implement growth opportunities.
• Push boundaries through experimentation and innovation to unlock new opportunities for growth.
• Champion a scrappy, startup mindset: prioritize speed to insights and impact, which may require wearing multiple hats, doing own analysis and research, willingness to take big swings (vs. smaller iterative changes).
• Design, run, and analyze experiments (e.g., A/B tests) to optimize user acquisition and conversion funnels.
• Identify and resolve bottlenecks in the user journey using quantitative, qualitative insights and usability testing.
• Continuously monitor key growth metrics to evaluate and iterate on strategies, adapting to changing market conditions and user behaviors.
• Prioritize and manage the development of new features or optimizations that impact growth.
• Ensure growth experiments align with user flows and customer experience principles, minimizing friction points across touchpoints.
• Provide thought leadership on infrastructure needs (e.g., testing and analytics tools, UX page builders, aspects of martech, etc).
• Work closely with stakeholders to ensure product efforts align with business goals and user needs.
• Empathize with users (patients and providers) to design experiences that meet their needs while ensuring compliance with healthcare policies.

Requirements

• 8+ years of experience in consumer product management, growth roles, or product-led growth.
• Proven track record of leading new product experimentation iterating quickly to meet growth objectives.
• Demonstrated individual wins on improving funnel conversion and user retention.
• Previous startup experience required, comfortable in fast-paced environments with limited resources.
• Strong analytical skills with experience using data tools like SQL, Google Analytics, and experimentation platforms.
• Ability to influence and gain commitment across cross-functional teams and with leadership.
• Experience in healthcare, digital health, or mental health services preferred.
• Strong communication skills with the ability to align multiple stakeholders and drive execution, especially at leadership level.
• Empathy for mental health patients and providers with an understanding of health compliance and regulatory policies.

Nice-to-haves

• Bonus: Experience conducting user research to inform experimentation and product development.

Benefits

• Company sponsored life insurance
• Disability and AD&D plans
• Voluntary benefits such as 401k retirement
• Medical, dental, vision, FSA, HSA, dependent care and commuter/parking options
• Generous Paid Time Off
• Paid parental leave benefits