Head of Growth

About the position

Mintlify is seeking an entrepreneurial, data-driven Head of Growth to lead and optimize our top-of-funnel strategy. In this role, you’ll combine performance marketing tactics with creative experimentation to drive user acquisition and engagement. As our primary growth driver, you will own critical metrics, spearhead innovative campaigns, and collaborate closely with product, marketing, and data teams to accelerate our product-led growth (PLG).

Responsibilities

• Drive awareness, lead generation, and new user sign-ups through targeted campaigns and growth initiatives.
• Monitor, analyze, and optimize acquisition channels to ensure performance marketing ROI.
• Leverage analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to track user behavior, measure conversion funnels, and identify growth opportunities.
• Translate data insights into actionable growth strategies.
• Develop and execute bold, innovative strategies to test new channels, messaging, and user experiences.
• Foster a culture of experimentation by designing and running A/B tests, leveraging both quantitative and qualitative feedback to drive constant improvement.
• Work in tandem with product, marketing, and sales teams to align on growth goals and integrate campaigns into the user journey.
• Partner with engineering to ensure smooth implementation of growth experiments and tracking tools.
• Drive product-led initiatives that enhance the user onboarding experience, feature adoption, and retention.
• Align growth strategies with product roadmap to maximize user engagement and expansion.
• Build, mentor, and lead a high-performing growth team.
• Champion best practices in performance marketing, analytics, and experimentation across the organization.

Requirements

• Proven track record in performance marketing, growth marketing, or similar roles with ownership of acquisition metrics.
• Hands-on experience using analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to drive insights and decisions.
• Demonstrated ability to develop unconventional strategies and run experimental campaigns with a test-and-learn mindset.
• Able to work effectively across teams (product, engineering, design, marketing) to drive shared goals.
• Familiarity with product-led growth strategies and experience driving growth within PLG-focused organizations.
• Comfortable iterating quickly on new ideas and measuring their impact rigorously.

Nice-to-haves

• Past experience working at or marketing a developer-focused product or platform.
• Ability to understand technical concepts, code basics, or collaborate seamlessly with engineering teams.

Benefits

• Competitive compensation and equity
• Flexible work culture
• 20 days paid time off every year
• Health, dental, vision
• 401k or RRSP
• Free lunch and dinners
• $420/mo. wellness stipend
• Annual team offsite