Head of Growth

Napster - Nashville, TN

Full-time - Senior

Remote - Nashville, TN

About the position

The Head of Growth at Napster is a pivotal role responsible for leading the company's growth strategies and initiatives. This position focuses on driving user engagement and retention through innovative, data-driven marketing campaigns. The ideal candidate will have extensive experience in growth marketing, particularly in the D2C sector, and a passion for music, aligning with Napster's mission to revolutionize the music industry once again.

Responsibilities

• Establish Core Growth Marketing Competencies by implementing core MMP technology partners and relevant tracking platforms.
• Develop and execute comprehensive growth marketing strategies that align with company goals and objectives.
• Drive user growth through multi-channel marketing campaigns, including digital marketing, social media, content marketing, and influencer partnerships.
• Utilize analytics and data insights to measure the effectiveness of marketing campaigns and optimize efforts based on performance metrics.
• Enhance the brand's presence and reputation in the market, developing a strong brand voice and identity.
• Collaborate with product teams to develop marketing strategies for new features and updates, ensuring clear and compelling messaging.
• Identify and establish strategic partnerships with key industry players, influencers, and communities to expand reach.
• Develop and implement strategies to enhance user engagement and retention, creating community-building initiatives.
• Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Build and mentor a high-performing marketing team, fostering a culture of creativity and continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
• 10+ years of experience in growth marketing, preferably with D2C consumer entertainment or lifestyle subscription apps.
• Proven track record of driving significant user growth and engagement.
• Strong understanding of digital marketing channels and tools.
• Proficiency in analytics and data-driven decision-making.
• Excellent leadership and team management skills.
• Creative thinker with a passion for innovation.
• Strong communication and interpersonal skills.
• Strategic mindset, results-oriented, proactive, and adaptable to a fast-paced environment.
• A love of music (listening, exploring, making) is a huge plus.

Benefits

• Unlimited PTO
• Health Coverage
• Competitive salary
• Fully Remote