Head of Small & Business Banking Growth Marketing Director

$144,400 - $300,000/Yr

Wells Fargo - Columbus, OH

Full-time - Senior

Columbus, OH

Credit Intermediation and Related Activities

About the position

Wells Fargo is seeking a Marketing Director for the Small & Business Banking (SBB) Marketing Team. This role is responsible for leading a team that establishes messaging and positioning for SBB products and services, overseeing the content and customer journey on WellsFargo.com. The Marketing Director will drive new customer and deposit balance growth through effective acquisition strategies and collaboration with various stakeholders.

Responsibilities

• Lead a team of program managers/strategists, channel, and optimization experts to acquire new customers via full funnel marketing channels
• Review analytical results daily to deliver business results and customer-obsessed experiences
• Build new, enhanced marketing strategies and capabilities across on-us and paid media channels to acquire prospective small & business banking customers profitably
• Provide leadership, mentorship, and development to a team of Growth Marketing program managers/strategists, channel, and optimization experts
• Provide ongoing performance updates to CSBB CMO, SBB leadership team, and other C-suite level executives
• Collaborate with various partners, stakeholders, and senior leaders to deliver new customers and balance goals
• Identify new business opportunities, including digital capabilities to increase scale and profitability across digital acquisition strategies
• Build offer strategy including the launch of cash offers program which provides incentives for new customers to join Wells Fargo
• Manage allocation of people, justify investments, and optimize financial resources for Marketing

Requirements

• 10+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent
• 7+ years of Management experience

Nice-to-haves

• 10+ years' experience in leading marketing strategy with a focus on customer acquisitions, performance marketing, and digital channels
• Expert in direct marketing, paid and organic search channels
• Strong analytical understanding and business acumen
• Ability to attract, retain and develop top diverse talent
• Strong presentation skills including with senior/C-suite level leadership
• Must be able to successfully navigate a highly-matrixed environment
• Highly collaborative and can effectively lead a cross-functional team including both internal and external (agency) partners
• Must thrive in a fast-paced environment
• Experience in retail banking, preferably Small & Business Banking

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement