University of Maine System - Orono, ME

posted 5 months ago

Full-time - Mid Level
Orono, ME
10,001+ employees
Educational Services

About the position

The Innovation Marketing and Communications Manager at the University of Maine is responsible for developing and executing strategic marketing initiatives for the Office of Strategic Partnerships, Innovation, Resources, and Engagement. This role requires close collaboration with the Division of Marketing and Communications to create a comprehensive marketing plan aimed at increasing the utilization of the university's innovation and economic development resources. The target audiences for these initiatives include faculty, staff, students, government entities, businesses, media, and partner organizations. The position operates under minimal supervision, emphasizing the need for self-direction and innovation in executing marketing strategies that align with the university's goals. The University of Maine, as the state's flagship public research university, serves a diverse community of over 11,900 students and 2,500 employees. It is committed to providing excellent teaching, research, and service, and it maintains a leadership role in the state and beyond. The successful candidate will play a crucial role in enhancing the university's impact and visibility through effective marketing and communication strategies. The typical hiring range for this position is between $51,183 and $68,243, depending on experience and qualifications. In addition to the marketing responsibilities, the Manager will be expected to demonstrate strong written communication skills, develop strategic marketing plans, and utilize current and emerging communication technologies. The role also requires the ability to manage multiple complex activities in a fast-paced environment while maintaining a high level of accuracy and quality in all outputs. The University of Maine values diversity and is committed to creating an inclusive workforce, making this position an exciting opportunity for candidates who are passionate about innovation and community engagement.

Responsibilities

  • Develop and execute strategic marketing initiatives for the Office of Strategic Partnerships, Innovation, Resources, and Engagement.
  • Create a comprehensive marketing plan to increase the use of the university's innovation and economic development resources.
  • Collaborate closely with the Division of Marketing and Communications to align marketing strategies with university goals.
  • Engage with internal and external audiences, including faculty, staff, students, government, businesses, media, and partner organizations.
  • Manage multiple complex activities in a time-sensitive environment while meeting deadlines.
  • Analyze market trends and gather data to inform marketing strategies and decisions.

Requirements

  • Bachelor's degree in a field that develops strong written communication skills.
  • At least seven years of directly related work experience or an equivalent mixture of education and experience.
  • Demonstrated success in developing strategic marketing plans to achieve measurable outreach and marketing objectives.
  • Knowledge of and experience with current and emerging communication technologies.
  • Proficient in word processing, spreadsheet, database management, and presentation software.

Nice-to-haves

  • Master's degree in a relevant field.
  • Experience creating, editing, and managing engaging content across various mediums.
  • Strong interpersonal skills and ability to foster partnerships across diverse groups.
  • Experience in making administrative decisions on sensitive issues and managing confidential information.
  • Proven analytical and market research skills.

Benefits

  • Tuition benefits for employees and dependents.
  • Comprehensive insurance coverage including medical, dental, vision, life insurance, and short and long-term disability.
  • Retirement plan options.
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service