Innovation Marketing Manager

Full-time

West Hills, CA

Chemical Manufacturing

About the position

The Innovation Marketing Manager has a role on a cross-functional agile team responsible for driving key growth initiatives for the Nature Made, the #1 selling national vitamin and supplement brand. In this role, the manager will harness an entrepreneurial mindset to uncover consumer insights and integrate them with strong scientific knowledge to deliver compelling and differentiated new business opportunities. Reporting to Director of Marketing Innovation and has an opportunity to bring a high level of curiosity, creativity, and new thinking to the business that enable healthy lifestyles for consumers. Critical contributions this role is counted on to deliver include leading transformational innovation pipeline projects, ideation and development processes, aligning with various partners, creating holistic value propositions, and driving consumer-centricity in innovation work.

Responsibilities

• Serves a key member of the innovation team, leading transformational innovation pipeline projects to meet consumer needs and drive business growth.
• Lead the ideation and development process for key segments and need states within the portfolio.
• Works with Science & Technology, Finance, Marketing and Sales partners to align on opportunities and uncover ways to optimize business cases.
• Develop and support recommendations to the internal investment and accelerator steering committee.
• Responsible for creating and developing holistic value propositions (concept, product, positioning, financials, go-to-market plan) that meet the needs of the consumer target and become sustainable business models.
• Develops category and competitive business analyses to identify opportunities to disrupt through product and/or business model innovation.
• Partner with Insights Lead to continually drive consumer-centricity in our innovation work and evolve our agile processes.

Requirements

• Requires a four-year college or university degree or its equivalent. An MBA is preferred.
• Requires a minimum of 4 years' experience post-MBA or 7 years post college, with a minimum of 2 years in innovation-related roles.
• Experience working in the Consumer-Packaged Goods (CPG) industry is required, with a preference for Health & Wellness, Vitamin and Supplements, or OTC Pharmaceutical industry.

Nice-to-haves

• Proven success in creating, developing, and launching new product innovation in market.
• Proven ability to connect with consumers and distill insights that can create new opportunities.
• Strong analytical experience using syndicated and custom data to help solve business challenges.
• Proven ability to lead cross-functional teams to develop and sell ideas internally.
• Demonstrated strong curiosity and ability to leverage lean-start mentality in approach to the work.
• Demonstrated ability to create strong cross functional partnerships focused on problem solving to create and build even stronger business propositions.
• Strong business background and financial acumen.

Benefits

• Competitive compensation programs.
• Comprehensive Total Rewards package.
• Recognition program to ensure employees feel supported both at work and home.