Integrated Marketing Manager

About the position

Our ambition is to build the world's largest online specialty retailers with our Specialty Retail Brands - AllModern, Birch Lane, Joss & Main, part of the Wayfair Family of Brands. Our specialty brands offer handpicked, high-quality products - curated by style. We are looking for an Integrated Marketing Manager to help us achieve our vision. The Integrated Marketing Manager's job is to act as a key driver of Joss & Main and Birch Lane brand marketing channels both via our e-commerce site and via regional marketing support of our physical stores. You will be responsible for planning, executing, and optimizing comprehensive marketing campaigns that drive brand awareness and revenue growth. With a focus on upper funnel marketing, including event marketing, Meta, Pinterest and local marketing (TV, radio, out-of-home), this role will work collaboratively with internal teams and external partners to deliver integrated strategies that align with Wayfair's vision and business goals. At the core, our managers are strong in both quantitative and qualitative analysis and strong cross-channel collaborators. They thrive in fast paced environments, and are willing to roll up their sleeves to identify opportunities.

Responsibilities

• Collaborate with both marketing agencies and media vendors to run our brand marketing channels, the end-to-end strategy from creative brief to performance reporting
• Act as a key point of contact for our agency partners, vendors, retail store managers, and cross functional partners
• Build strategic roadmaps for key channels like paid social and retail marketing
• Plan our event marketing strategy across 6+ stores alongside key retail partners
• Act as a key collaborative partner to creative leads, sharing key learnings about creative so they can iterate and improve
• Manage brand marketing spend across channels, driving spend pacing alongside cross functional teams (performance team, finance)
• Lead our retail marketing strategy and execution that helps blend our ecommerce strategy with regional media strategies to drive customers to visit the store (e.g. mall marketing, event planning, community/ influencer activations, email, social)
• Directly manage a brand associate
• Monitor and analyze performance metrics, prepare post-campaign reports for leadership and broader crossfunctional teams, and offer actionable insights and recommendations to optimize future collaborations

Requirements

• 5-7+ years of experience in corporate retail, ecommerce, or CPG, ideally in a marketing activation, brand partnerships, or integrated marketing role
• Exceptional communications skills, both written and verbal, for internal and partner facing communications
• Highly organized with the ability to context switch and manage multiple projects simultaneously
• Thrive in a fast paced environment
• Proven ability to collaborate effectively across a large number of cross functional stakeholders (e.g. creative, store managers)
• Willingness to learn and attitude of a true team player- positive, enthusiastic, and self motivated
• Solution-oriented, collaborative, and curious mindset
• Experience interacting managing brand marketing channels or leading local marketing strategies

Benefits

• Rapid growth opportunities
• Constant learning
• Dynamic challenges
• Inclusive workplace culture