INTL- CRO Program Manager

About the position

The CRO Program Manager will play a crucial role in enhancing the online journey for millions of customers by leveraging user behavior insights and data-driven strategies. This position focuses on managing the day-to-day operations of the Conversion Rate Optimization (CRO) program, ensuring effective project sequencing, and acting as a liaison between the CRO group and other departments. The role involves leading A/B testing initiatives, translating complex data into actionable insights, and aligning optimization efforts with the company's product vision.

Responsibilities

• Manage the day-to-day operations of the CRO program.
• Develop and maintain a clear roadmap for optimization efforts.
• Act as a liaison between the CRO group and other departments.
• Lead the design, implementation, and analysis of A/B tests.
• Translate complex data into actionable insights.
• Set clear direction for experimentation and optimization initiatives.
• Understand product vision and identify opportunities for improvement.

Requirements

• 6+ years of experience in digital/conversion rate optimization.
• Program/project management background.
• Strong experience in experimentation and personalization platforms (e.g., Optimizely).
• Profound knowledge of Digital Analytics (GA4) and user experience principles.
• Experience leading multiple campaigns in A/B testing.
• Proven digital experience in an agile, e-commerce environment.

Nice-to-haves

• Restaurant industry experience.