LG Electronics Home Appliance / MS Social & Brand Expert

MarketSource • Lawrenceville, GA

392d

About The Position

The LG Brand Expert role at LG Electronics / MarketSource involves connecting physical and digital environments to enhance consumer engagement with home appliances. This position focuses on managing retail partnerships, driving brand awareness, and utilizing social media to influence consumer behavior. The expert will also be responsible for training retail staff, executing sales strategies, and maintaining brand presence across various platforms.

Requirements

• Bachelor's Degree in Business or Marketing or 4+ years in retail sales or management.
• 3+ years of experience in retail home appliance or electronics.
• Demonstrated track record of territory account sales.
• Excellent presentation and communication skills.
• Good financial analysis and analytical skills.
• Strong relationship building skills and flexible style.
• Proactive, high energy, self-motivated attitude.
• Demonstrated history of influencing without authority.
• Ability to work independently with minimal supervision.
• Strong organizational skills and creative problem-solving abilities.

Nice To Haves

• Experience with operating camera equipment for video demonstrations.
• Comfortable with video chat equipment.

Responsibilities

• Train, educate, and motivate store personnel on product features and benefits.
• Influence district and store leaders to support sales strategies.
• Execute action plans to drive sales and market share.
• Develop and maintain relationships with client and retailer leadership.
• Record and submit sales and market information after retailer visits.
• Identify and deliver training opportunities within assigned territory.
• Support strategic initiatives and marketing programs.
• Maintain brand visual presence in retail locations.
• Ensure proper signage and pricing of products.
• Drive to retail stores to ensure proper display and merchandising.
• Respond to retailer issues and concerns in a timely manner.
• Manage social media presence to build brand awareness.
• Create and maintain an online following across social media platforms.
• Utilize activities to increase brand value and product knowledge.
• Collect and communicate market intelligence and customer feedback.

Benefits

• Medical, dental & vision insurance
• 401(k)/Roth retirement plan
• Basic/Supplemental Life & AD&D insurance
• Short and long-term disability insurance
• Health & Dependent Care Spending Accounts
• Transportation benefits
• Employee Assistance Program
• Paid Time Off (PTO), Vacation or Sick Leave

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree