Lifecycle Marketing Manager, Chime Enterprise

About the position

At Chime, we're passionate about creating products that help people Unlock Financial ProgressTM. We’re a financial technology company, not a bank, founded on the idea that basic banking should be helpful, transparent, and fair. At Chime Enterprise, we extend this mission to the workplace. We partner with forward-thinking employers across the U.S. to provide them with proven solutions to drive engagement, productivity, and organizational success within their teams. Our enterprise suite of products helps employers support their employees at any point in their financial journeys, creating a more financially healthy and engaged workforce, empowering them to own the long-term value of their work and achieve their financial goals. We are a dynamic team of innovators driven by our mission. Joining Chime Enterprise means being part of a fast-moving startup culture within the larger organization at Chime, offering room for bold experimentation, big decisions, and exciting growth opportunities. We’re revolutionizing the future of work and unlocking potential for both employers and employees alike—want to join us?

Responsibilities

• Design and implement full-funnel lifecycle strategies tailored to business clients, with a focus on onboarding, activation, upsell, and retention.
• Partner with Product, Sales, and Customer Success to map the enterprise customer journey and identify opportunities to drive engagement and satisfaction at scale.
• Lead experimentation and A/B testing for key lifecycle touchpoints, generating insights and driving optimizations across email, in-app, push, and SMS.
• Develop channel governance and messaging strategies that maintain consistency across our B2C communications ecosystem while aligning with the Chime Enterprise brand.
• Use analytics to measure campaign effectiveness and surface insights to cross-functional stakeholders, fueling continuous improvement.

Requirements

• 5+ years experience creating and managing lifecycle marketing campaigns, ideally in enterprise environment.
• Proven ability to drive business impact through multi-channel campaigns (email, push, in-app, SMS).
• Experience with experimentation frameworks and A/B testing to optimize performance.
• Strong analytical skills and comfort using data to drive decision-making.
• A collaborative mindset with experience working across Product, Sales, and Marketing functions.
• Proficiency with marketing tools like CustomerIO, Braze, Looker, and campaign management platforms (AI or predictive tools a plus).
• A self-starter attitude with a bias toward action and adaptability in a fast-paced, scaling environment.

Benefits

• Competitive salary based on experience
• 401k match plus great medical, dental, vision, life, and disability benefits
• Generous vacation policy and company-wide Take Care of Yourself Days
• 1% of your time off to support local community organizations of your choice
• Annual wellness stipend to use towards eligible wellness related expenses
• Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress