Lifecycle Marketing Manager (Engagement)

About the position

WHOOP is hiring a Lifecycle Marketing Manager to develop and execute lifecycle initiatives that drive deeper product engagement, increase daily active members (DAM), and optimize customer segmentation. In this role, you will focus on strategies that encourage daily use, improve retention, and build a high-impact push notification and in-app messaging strategy to engage members at every stage of their journey. You will collaborate closely with product, data science, engineering, and creative teams to create seamless, data-driven, and personalized lifecycle experiences that drive long-term retention. If you are a Lifecycle Marketer with a passion for omni-channel communication, thrive in a fast-paced environment, and enjoy building high-impact campaigns—this role is for you. This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.

Responsibilities

• Develop and implement engaging campaigns across email, push, in-app messaging, and SMS to support product engagement, and drive daily active members (DAM) and long-term retention.
• Optimize lifecycle automation workflows, focusing on feature adoption, and re-engagement campaigns to maximize member value.
• Support product marketing initiatives via lifecycle channels for GTM and sustained product engagement, ensuring timely communication of new product features and software updates.
• Drive segmentation and personalization strategies to ensure the right message reaches the right audience at the right time, leveraging AI-driven engagement tools.
• Collaborate with cross-functional teams (Product Marketing, Product, Brand Creative, Engineering and Analytics) to integrate lifecycle marketing into the broader WHOOP ecosystem, ensuring marketing efforts align with product updates and member needs.
• Analyze performance metrics and conduct A/B testing to continuously optimize engagement strategies, improve conversion rates, and increase member lifetime value.
• Stay ahead of industry trends in lifecycle marketing, AI-driven personalization, and customer engagement to keep WHOOP at the forefront of innovation.

Requirements

• 4+ years of experience in lifecycle marketing, engagement marketing, or CRM, preferably in a subscription-based or app-driven environment.
• Strong analytical skills, with the ability to analyze data, draw insights, and make data-driven decisions to optimize nurture campaigns and drive desired outcomes.
• A deep understanding of user engagement best practices and strong expertise in segmentation.
• Proven track record of developing and executing high-performing automations that drive feature adoption and daily active usage.
• Strong project management skills with the ability to prioritize and execute multiple campaigns in a fast-paced environment.
• Creative and strategic growth mindset with bold ideas and know-how to get things done.