Lifecycle Marketing Manager

About the position

We’re hiring a Lifecycle Marketing Manager for an exciting opportunity on our Product and Lifecycle Marketing team. This role will support the Financial Security team specifically, which is focused on expanding member access and time-to-value, as well as driving product attach, across our growing portfolio of liquidity products. You will be responsible for managing and optimizing lifecycle campaigns that engage, retain, and nurture members throughout their journey with Chime. You will work closely with cross-functional teams to build data-driven strategies, focusing on segmentation, automation, and personalization to maximize engagement and drive measurable outcomes. If you’re creative, dedicated, and love working in a fast-paced environment alongside passionate colleagues, we want to meet you.

Responsibilities

• Work with a cross-functional team to build new lifecycle experiences for new products that Chime brings to market, with a focus on driving acquisition, conversion, and retention.
• Generate data-driven hypotheses that inform strategies to continuously optimize evergreen lifecycle campaigns and transactional communications for performance and impact, working with analytics to measure and socialize findings and develop next steps toward bigger wins.
• Develop and supervise channel guidelines and governance, preserving and protecting the quality and integrity of our communications ecosystem.
• Collaborate with partners across Product, Product Marketing, Engineering, Analytics, Design, User Research, CRM and more, to develop and deliver on shared strategies for large cross-functional initiatives.

Requirements

• 3+ years experience developing end-to-end lifecycle campaigns, from conceptualization to measurement.
• Proven track record of managing successful lifecycle campaigns across multiple channels (email, push, SMS, in-app messaging).
• Experience with A/B testing and campaign experimentation.
• Strong analytical skills with experience in data-driven marketing and performance analysis.
• Ability to work cross-functionally and collaborate with various stakeholders.
• Experience with key marketing platforms (Braze, Looker, AI tools a plus).
• Strong self-starter who is adaptable and thinks critically to develop creative solutions with limited resources.

Nice-to-haves

• Experience in the fintech industry.
• Familiarity with SQL or other data querying languages.

Benefits

• A thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events depending on location.
• Hybrid work perks like backup child, elder and/or pet care, as well as a subsidized commuter benefit.
• Competitive salary based on experience.
• 401k match plus great medical, dental, vision, life, and disability benefits.
• Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off.
• 1% of your time off to support local community organizations of your choice.
• Annual wellness stipend to use towards eligible wellness related expenses.
• Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents.
• Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
• In-person and virtual events to connect with your fellow Chimers.
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress.